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Essays on dynamic discrete choice models
Akca, Selin - 2014
Persistent link: https://www.econbiz.de/10010426634
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Inside consumption : consumer motives, goals, and desires
Ratneshwar, Srinivasan (contributor);  … - 2005 - 1. publ.
Persistent link: https://www.econbiz.de/10002479790
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Estimating consumer inertia in repeated choices of smartphones
Grzybowski, Lukasz; Nicolle, Ambre - 2018
In this paper, we use a unique database on switching between mobile handsets in a sample of about 5,000 subscribers using tariffs without commitment from a single mobile operator on monthly basis between March 2012 and December 2014. We estimate discrete choice model in which we account for...
Persistent link: https://www.econbiz.de/10012005366
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Wie lassen sich Marken im demographischen Wandel führen? : Markendialog Februar 2008
Lips, Peter (ed.) - 2008
Persistent link: https://www.econbiz.de/10003738747
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Special issue: Luxury brands
Okonkwo, Uché (contributor) - 2009
Persistent link: https://www.econbiz.de/10003847225
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Brands and brand management : contemporary research perspectives
Loken, Barbara (contributor); Ahluwalia, Rohini (contributor) - 2010
Persistent link: https://www.econbiz.de/10003885607
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Marketing from the trenches : perspectives on the road ahead
Papadopoulos, Nicolas G. (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003424158
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Packung ist Marke : Mediawert Verpackung ; Pro Carton: Jürgen Bihler im Interview ; Markenschutz inklusive
Bihler, Jürgen (contributor) - 2008
Persistent link: https://www.econbiz.de/10003624130
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Special issue: Creativity and passion between global branding and country of origin roots
Aiello, Gaetano (contributor) - 2013
Persistent link: https://www.econbiz.de/10010408099