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Marketing im Zeitalter der "Compunications" : neue Chancen durch Computer u. Telekommunikation
Buzzell, Robert Dow (ed.) - 1988
Persistent link: https://www.econbiz.de/10000735521
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Marketing and semiotics : new directions in the study of signs for sale
Umiker-Sebeok, Jean (ed.) - 1987
Persistent link: https://www.econbiz.de/10000071049
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Connected marketing : the viral, buzz and word of mouth revolution
Kirby, Justin (ed.) - 2007 - 1. ed., reprinted
Persistent link: https://www.econbiz.de/10003715062
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Handbook of consumer psychology
Haugtvedt, Curtis P. (ed.); Herr, Paul M. (contributor);  … - 2008
review of theory and research studies in consumer psychology and marketing, advertising and consumer behaviour …
Persistent link: https://www.econbiz.de/10003457714
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Selling modernity : advertising in twentieth-century Germany
Swett, Pamela E. (ed.); Wiesen, S. Jonathan (contributor);  … - 2007
Persistent link: https://www.econbiz.de/10003433275
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Kellogg on advertising & media : the Kellogg School of Management
Calder, Bobby J. (contributor) - 2008
Persistent link: https://www.econbiz.de/10003676945
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Fallstudien zum Marketing
Pepels, Werner (ed.) - 2015
Persistent link: https://www.econbiz.de/10011349621
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The Routledge companion to advertising and promotional culture
McAllister, Matthew P. (ed.) - 2013 - 1. publ.
Persistent link: https://www.econbiz.de/10010194590