and opinion leadership in children's consumption decisions -- Youth subcultural theory : making space for a new … individuals -- Children's consumer perception -- Learning and consumer socialization in children -- Young consumers' motivation … consumers -- Attitudes and persuasion in young consumer behaviour -- Young consumers and marketing strategies -- Brand, branding …

Introduction: children, young people and their changing status in society / Cyndy Hawkins -- Diverse consumers … / Catherine Gripton and Val Hall -- Children as consumers of early years services / Victoria Brown, Moira Moran and Annie Woods … -- Children and young people as health consumers / Sharon Vesty and Lorna Wardle -- Environmental consumers / Cyndy Hawkins …