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Data science and innovation in supply chain management : how data transforms the value chain
28
International journal of innovation management
24
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
19
Industrial marketing management : the international journal for industrial and high-tech firms
18
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
16
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
15
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
13
International journal of economics and financial issues : IJEFI
13
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
12
Journal of business research : JBR
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The TQM journal : the international review of organizational improvement
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
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International journal of advertising : the quarterly review of marketing communications
11
International journal of quality and service sciences
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Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
11
The international review of retail, distribution and consumer research
11
New business models and institutional entrepreneurs : leading disruptive change : 6th International OFEL Conference on Governance, Management and Entrepreneurship : 13th - 14th April 2018, Dubrovnik, Croatia
10
Foundations of economic change : a Schumpeterian view on behaviour, interaction and aggregate outcomes
9
Innovation, catch-up and sustainable development : a Schumpeterian perspective
8
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
8
Journal of purchasing and supply management
8
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
8
Innovation Systems, Economic Development and Public Policy : Sustainable Options from Emerging Economies : essays in honour of Lakhwinder Singh
7
Interdisciplinary management research XVI ; 1
7
Digital economy for customer benefit and business fairness : proceedings of the International Conference on Sustainable Collaboration in Business, Information and Innovation (SCBTII 2019), Bandung, Indonesia, October 9-10, 2019
6
Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG
6
Industry 4.0 : entrepreneurship and structural change in the new digital landscape
6
Journal of marketing management : MM
6
Social economy science : transforming the economy and making society more resilient
6
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
5
Economic dynamics and sustainable development ; Part 1
5
Embracing diversity in organisations : 7th International OFEL Conference on Governance, Management and Entrepreneurship : 5th - 6th April 2019, Dubrovnik, Croatia
5
Finance, Economics, and Industry for Sustainable Development : Proceedings of the 4th International Scientific Conference on Sustainable Development (ESG 2023), St. Petersburg 2023
5
Journal of business ethics : JOBE
5
Neue Dimensionen der Mobilität : technische und betriebswirtschaftliche Aspekte
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Research in transportation economics
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Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
5
South Asian journal of management : SAJM
5
The journal of brand management : an international journal
5
Asian economic policy review : AEPR
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ECONIS (ZBW)
936
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1
Consumer perceptions and responsiveness toward CSR activities : a sectoral outlook
Aydın, Hatice
- In:
Ethics, social responsibility and sustainability in …
,
(pp. 45-63)
.
2019
Persistent link: https://www.econbiz.de/10012104159
Saved in:
2
Designing Facebook publications focused on hotel customer experience : how to improve brand attitude and booking intention
Gómez-Suárez, Mónica
;
Veloso, Mónica
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 247-258)
.
2022
Persistent link: https://www.econbiz.de/10013338086
Saved in:
3
How
innovation
types drive consumers' brand perception : the
innovation
-brand-interplay of tech giants
Steffl, Jonas
;
Emes, Jutta
- In:
Forum Markenforschung 2021 : Tagungsband der Konferenz …
,
(pp. 171-216)
.
2023
Persistent link: https://www.econbiz.de/10014276983
Saved in:
4
Endorsements' effects of one branded service on attitude, purchase intention and intention of recommendation towards the service category
Cara, Corina
;
Tocila, Tudor
- In:
Analele ştiinţifice ale Univerşităţii Alexandru …
62
(
2015
)
1
,
pp. 65-73
Persistent link: https://www.econbiz.de/10011478433
Saved in:
5
Introducing a sensemaking perspective to the service experience
Kemppainen, Tiina
;
Uusitalo, Outi
- In:
Journal of service theory and practice
32
(
2022
)
2
,
pp. 283-301
Persistent link: https://www.econbiz.de/10013190894
Saved in:
6
The branded carnival : the dark magic of consumer excitement
O'Sullivan, Stephen R.
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 1033-1058
Persistent link: https://www.econbiz.de/10011612542
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7
Customer segmentation in retailing based on retail brand patronage patterns
David, Natalie
;
Schramm-Klein, Hanna
;
Rank, Olaf N.
; …
- In:
The international review of retail, distribution and …
25
(
2015
)
5
,
pp. 449-459
Persistent link: https://www.econbiz.de/10011534009
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8
The role of the brand in driving online
loyalty
for multichannel retailers
Frasquet Deltoro, Marta
;
Ruiz-Molina, María-Eugenia
; …
- In:
The international review of retail, distribution and …
25
(
2015
)
5
,
pp. 490-502
Persistent link: https://www.econbiz.de/10011534118
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9
How does attachment style influence the brand attachment : brand trust and brand
loyalty
chain in adolescents?
Bidmon, Sonja
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 164-189
Persistent link: https://www.econbiz.de/10011687910
Saved in:
10
Corporte conflict management on social media brand fan pages
Dineva, Denitsa Petrova
;
Breitsohl, Jan Christian
; …
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 679-698
Persistent link: https://www.econbiz.de/10011746371
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