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Journal of business research : JBR
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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International journal of advertising : the quarterly review of marketing communications
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The international review of retail, distribution and consumer research
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
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International journal of economics and financial issues : IJEFI
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
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Journal of marketing management : MM
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Marketing letters : a journal of research in marketing
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Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
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Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
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Ethics, social responsibility and sustainability in marketing
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Journal of retailing and consumer services
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Managing learning organization in industry 4.0 : proceedings of the International Seminar and Conference on Learning Organization (ISCLO 2019), Bandung, Indonesia, October 9-10, 2019
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The 21st century consumer: vulnerable, responsible, transparent? : proceedings of the International Conference on Consumer Research (ICCR) 2016
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The TQM journal : the international review of organizational improvement
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The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
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Designing and communicating experience
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Interdisciplinary management research XVI ; 1
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International journal of quality and service sciences
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Reinventing management strategies : the design for future ; issues in marketing and finance
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Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
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The journal of brand management : an international journal
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Digital economy for customer benefit and business fairness : proceedings of the International Conference on Sustainable Collaboration in Business, Information and Innovation (SCBTII 2019), Bandung, Indonesia, October 9-10, 2019
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First International Conference on Resource Efficiency in Interorganizational Networks : ResEff 2013 ; November 13th - 14th, 2013, Georg-August-Universität Göttingen ; Papers
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Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG
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Journal of service theory and practice
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Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
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The usage, costs and benefits of cash - revisited : International Cash Conference 2014
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Advances in applied economic research : proceedings of the 2016 International Conference on Applied Economics (ICOAE)
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Agrarian economy and rural development : realities and perspectives for Romania : 6th edition of the International Symposium
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Business process management journal
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Conference proceedings trends in business communication 2016
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Eurasian business perspectives : proceedings of the 24th Eurasia Business and Economics Society Conference
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Finance, Economics, and Industry for Sustainable Development : Proceedings of the 4th International Scientific Conference on Sustainable Development (ESG 2023), St. Petersburg 2023
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1
Consumer perceptions and responsiveness toward CSR activities : a sectoral outlook
Aydın, Hatice
- In:
Ethics, social responsibility and sustainability in …
,
(pp. 45-63)
.
2019
Persistent link: https://www.econbiz.de/10012104159
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2
The mediating role of self-image congruence and perceived product quality on the relationship between brand personality and brand equity in the Belgian beer market
Hellemans, Johan
;
Willems, Kim
;
Brengman, Malaika
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 89-99)
.
2023
Persistent link: https://www.econbiz.de/10014289844
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3
Designing Facebook publications focused on hotel customer experience : how to improve brand attitude and booking intention
Gómez-Suárez, Mónica
;
Veloso, Mónica
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 247-258)
.
2022
Persistent link: https://www.econbiz.de/10013338086
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4
"Wonderful Indonesia" positioning branding as a place of interesting tourism
Fauziah, Hujaimatul
- In:
The future opportunities and challenges of business in …
,
(pp. 77-80)
.
2020
Persistent link: https://www.econbiz.de/10012310734
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5
Country-of-origin effects on Chinese consumption of branded foreign products
Fayol-Song, Lingfang
- In:
The globalisation of Chinese business : implications …
,
(pp. 227-239)
.
2014
Persistent link: https://www.econbiz.de/10012016697
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6
Endorsements' effects of one branded service on attitude, purchase intention and intention of recommendation towards the service category
Cara, Corina
;
Tocila, Tudor
- In:
Analele ştiinţifice ale Univerşităţii Alexandru …
62
(
2015
)
1
,
pp. 65-73
Persistent link: https://www.econbiz.de/10011478433
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7
Associative and dissociative comparative advertising strategies in broadening brand positioning
Jewell, Robert D.
;
Saenger, Christina
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1559-1566
Persistent link: https://www.econbiz.de/10010379270
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8
Beyond brand attitude : individual drivers of purchase for symbolic cobranded products
Mazodier, Marc
;
Merunka, Dwight
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1552-1558
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9
Brand trait transference : when celebrity endorsers acquire brand personality traits
Arsena, Ashley
;
Silvera, David H.
;
Pandelaere, Mario
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1537-1543
Persistent link: https://www.econbiz.de/10010379277
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10
Sponsorship effects of brand management : the role of exposure and activity involvement
Grohs, Reinhard
;
Reisinger, Heribert
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 1018-1025
Persistent link: https://www.econbiz.de/10010364054
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