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The examination of social and service relational aspects on customers' retention

Ramadan, Zahy; Farah, Maya F.; Bekdache, Salwa - In: Advances in National Brand and Private Label Marketing …, (pp. 70-79). 2023

Persistent link: https://www.econbiz.de/10014289840

Customer loyalty through social networks : lessons from Zara on Facebook

Gamboa, Ana Margarida; Gonçalves, Helena Martins - In: Business horizons 57 (2014) 6, pp. 709-717

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Say yes to Facebook and get your customers involved! : relationships in a world of social networks

Pereira, Hélia Gonçalves; Salgueiro, Maria de Fátima; … - In: Business horizons 57 (2014) 6, pp. 695-702

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Designing Facebook publications focused on hotel customer experience : how to improve brand attitude and booking intention

Gómez-Suárez, Mónica; Veloso, Mónica - In: Brand, Label, and Product Intelligence : Second …, (pp. 247-258). 2022

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A multi-country comparison of user innovation behaviors on smartphone applications

Yoo, Bosul; Katsumata, Sotaro; Ichikohji, Takeyasu - 2017

This study examines preceding factors of user innovation behavior using a case of smartphone applications toexamineindirect and direct effects of consumer attitude on user innovation. Specifically, this study focuses ontwo aspects of the user innovation evaluation:quality and quantity. Quality...

Persistent link: https://www.econbiz.de/10011738364

Impact of user participation behavior and participation emotion on quality of users' ideas in the virtual brand community

Gao, Xin; Xu, Guangyi; Wang, Gesi; Xu, Jianzhong - In: Economics and Finance Readings : Selected Papers from …, (pp. 69-84). 2022

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Business performance and social media : love or hate?

Paniagua, Jordi; Sapena, Juan - In: Business horizons 57 (2014) 6, pp. 719-728

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Corporte conflict management on social media brand fan pages

Dineva, Denitsa Petrova; Breitsohl, Jan Christian; … - In: Journal of marketing management : MM 33 (2017) 9/10, pp. 679-698

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Social media marketing in the wellness industry

Lagrosen, Stefan Olof; Grundén, Kerstin - In: The TQM journal : the international review of … 26 (2014) 3, pp. 253-260

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Inside your social media ring : how to optimize online corporate reputation

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