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Fortschritte der Marktpsychologie

Haase, Henning (contributor)

Persistent link: https://www.econbiz.de/10000739751

Psychological processes and advertising effects : theory, research, and applications

Alwitt, Linda F. (ed.); Mitchell, Andrew A. (ed.) - 1985

Persistent link: https://www.econbiz.de/10000687884

Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in...

Kardes, Frank R. (ed.); Herr, Paul M. (contributor); … - 2005

Persistent link: https://www.econbiz.de/10002454921

Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]

Wedel, Michel (ed.); Pieters, Rik (contributor) - 2008

Introduction to visual marketing / Michel Wedel and Rik Pieters -- Visual attention and perception -- Eye movements during reading, scene perception, visual search and while looking at print advertisements / Keith Rayner and Monica S. Castelhano -- The informativeness of eye-movements for visual...