Fruit forward?: Wine regions as geographies of innovation in Australia and Canada / Julie McIntyre, Donna Senese and John S. Hull -- There's no taste like home: histories of native food on the changing landscape of the Northern Rivers Region / Adele Wessel -- Terraform and terra firma:...

"Culture pervades consumption and marketing in ways that many marketing managers fail to appreciate. This book provides a comprehensive introduction to marketing management through an interpretive cultural lens. In bringing culture to the fore, this edited textbook brings into consideration the...