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Handbook of research on integrating social media into strategic marketing
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Personalentwicklung 2.0 : Lernen, Wissensaustausch und Talentförderung der nächsten Generation
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Social media and crisis communication
5
Administrative science quarterly : ASQ ; dedicated to advancing the understanding of administration through empirical investigation and theoretical analysis
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Corporate social responsibility in the digital age
4
Digital enterprise transformation : a business-driven approach to leveraging Innovative IT
4
Online-PR im Web 2.0 : Fallbeispiele aus Wirtschaft und Politik
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Psychology & marketing
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Analyzing the strategic role of social networking in firm growth and productivity
3
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Consumer culture theory
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Gabler Edition Wissenschaft
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Multi-channel marketing, branding and retail design : new challenges and opportunities
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ECONIS (ZBW)
829
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1
Social commerce : consumer behaviour in online environments
Boardman, Rosy
(
ed.
);
Blazquez Cano, Marta
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10011973977
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2
Strategische Onlinekommunikation : theoretische Konzepte und empirische Befunde
Hoffjann, Olaf
(
ed.
);
Pleil, Thomas
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10010425982
Saved in:
3
Social networking sites and marketing strategies
Wu, Ying
;
Stewart, Malcolm
;
Liu, Rebecca
- In:
Handbook of research on integrating social media into …
,
(pp. 207-239)
.
2015
Persistent link: https://www.econbiz.de/10011294589
Saved in:
4
Reconnecting with the past in social media : the moderating role of social influence in nostalgia marketing on Pinterest
Youn, Seounmi
;
Jin, Seunga Venus
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
6
,
pp. 565-576
Persistent link: https://www.econbiz.de/10011815001
Saved in:
5
Identifying future research opportunities in online consumer review : the case study of "TripAdvisor"
Whitehead, Lisa
- In:
International journal of technology marketing : IJTMkt
6
(
2011/12
)
4
,
pp. 341-354
Persistent link: https://www.econbiz.de/10009546057
Saved in:
6
LichtBlick : nachhaltige und erfolgreiche Positionierung im Zeitalter des Internets
Friege, Christian
- In:
Best Practice in Marketing : Erfolgsbeispiele zu den …
,
(pp. 23-34)
.
2010
Persistent link: https://www.econbiz.de/10009011577
Saved in:
7
Horst Schlämmer fährt Golf im Social Web : "Ich mach jetzt Führerschein"
Kastner, Sonja
- In:
PR-Kampagnen
,
(pp. 121-129)
.
2011
Persistent link: https://www.econbiz.de/10009306378
Saved in:
8
Entscheidungsunterstützung zur Meinungsbeeinflussung in Webcommunitys
Kaiser, Carolin
- In:
HMD : Praxis der Wirtschaftsinformatik
48
(
2011
)
280
,
pp. 83-93
Persistent link: https://www.econbiz.de/10009261902
Saved in:
9
Social networks in pervasive advertising and shopping
Dubach Spiegler, Erica
;
Hildebrand, Christian
; …
- In:
Pervasive advertising
,
(pp. 207-225)
.
2011
Persistent link: https://www.econbiz.de/10009348750
Saved in:
10
Virale Beschleunigung durch Social Media : am Beispiel der Parfümerie Douglas GmbH
Tode, Hinrich
;
Schaap, Jan-Dieter
- In:
Digitalisierung des Handels mit ePace : innovative …
,
(pp. 91-103)
.
2013
Persistent link: https://www.econbiz.de/10009773967
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