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Global marketing management : a European perspective
Keegan, Warren J.; Schlegelmilch, Bodo B. - 2001
Persistent link: https://www.econbiz.de/10001506515
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Cases in international marketing
Jeannet, Jean-Pierre (contributor);  … - 1995 - 2. ed.
Persistent link: https://www.econbiz.de/10000412687
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Multinational marketing management : cases and readings
Buzzell, Robert Dow (contributor) - 1988
Persistent link: https://www.econbiz.de/10000059553
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Global marketing : contemporary theory, practice, and cases
Alon, Ilan; Jaffe, Eugene D. - 2013
Persistent link: https://www.econbiz.de/10009516646
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International marketing and purchasing of industrial goods : an interaction approach
Håkansson, Håkan (ed.) - 1982
Persistent link: https://www.econbiz.de/10003086676
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Global marketing management : cases and readings
Buzzell, Robert Dow (contributor);  … - 1992 - 2. ed.
Persistent link: https://www.econbiz.de/10013480640
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Global marketing : a decision-oriented approach
Hollensen, Svend - 2007 - 4. ed.
Persistent link: https://www.econbiz.de/10013481880
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Marketing management : an international perspective
Kashani, Kamran (contributor) - 1999
Persistent link: https://www.econbiz.de/10001425910
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Effizientes Kommunikationsmanagement : Konzepte, Beispiele und Erfahrungen aus der integrierten Unternehmenskommunikation
Bruhn, Manfred (ed.); Dahlhoff, Hans-Dieter (ed.) - 1993
Persistent link: https://www.econbiz.de/10000347109
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Strategic market planning : problems and analytical approaches
Abell, Derek F.; Hammond, John S. - 1979
Persistent link: https://www.econbiz.de/10000091537