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International marketing
Czinkota, Michael R.; Ronkainen, Ilkka A. - 2004 - 7. ed., internat. student ed
Persistent link: https://www.econbiz.de/10001754458
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Global marketing
Keegan, Warren J.; Green, Mark C. - 2005 - 4. ed., internat. ed
Persistent link: https://www.econbiz.de/10002411186
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Marketing research
McDaniel, Carl D.; Gates, Roger - 2010 - Eighth edition, international student version
Persistent link: https://www.econbiz.de/10003775410
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Internationales Marketing für Ingenieure
Kohlert, Helmut - 2014 - 2. Aufl.
Persistent link: https://www.econbiz.de/10010412550
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International marketing : a global perspective
Dahringer, Lee D. - 1991
Persistent link: https://www.econbiz.de/10013480467
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Basic marketing : a marketing strategy planning approach
Perreault, William D. - 2011 - 18. ed., international student ed.
Persistent link: https://www.econbiz.de/10013469418
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Essentials of marketing research
Kumar, V.; Aaker, David A.; Day, George S. - 2002 - 2nd ed.
Persistent link: https://www.econbiz.de/10001584595
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Global marketing : foreign entry, market development & strategy implementation
Czinkota, Michael R.; Ronkainen, Ilkka A.; Farrell, … - 2009 - 1. Canadian ed.
Persistent link: https://www.econbiz.de/10003662469
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Käuferverhalten
Bänsch, Axel - 1993 - 5., vollständig überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10000345798
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Marketing research : an applied approach
Kinnear, Thomas C.; Taylor, James R.; Kresge, Sebastian S. - 1979
Persistent link: https://www.econbiz.de/10000048334