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Churchill/Ford/Walker's Sales force management
Johnston, Mark W.; Marshall, Greg W.; Churchill, Gilbert A. - 2006 - 8. ed., internat. ed.
Persistent link: https://www.econbiz.de/10002485265
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Marketing management
Kotler, Philip; Keller, Kevin Lane - 2006 - 12. ed.
Persistent link: https://www.econbiz.de/10013474938
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Möglichkeiten und Grenzen des Einsatzes von Multimedia im Marketing
Wahl, Jörg H. W. - 1997
Persistent link: https://www.econbiz.de/10000614635
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Marketing research
McDaniel, Carl D.; Gates, Roger - 2010 - Eighth edition, international student version
Persistent link: https://www.econbiz.de/10003775410
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Marketing : the core
Kerin, Roger A.; Hartley, Steven W.; Rudelius, William - 2007 - 2. ed.
Persistent link: https://www.econbiz.de/10003158640
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In search of stupidity : over 20 years of high-tech marketing disasters
Chapman, Merrill R. - 2006 - 2. ed.
Persistent link: https://www.econbiz.de/10003316214
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Consumer behavior & marketing strategy
Peter, Jerome Paul; Olson, Jerry C. - 2010 - 9. ed.
Persistent link: https://www.econbiz.de/10003881387
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Grundlagen des Marketing
Kotler, Philip; Armstrong, Gary; Saunders, John A.; … - 2007 - 4., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10003376374
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Marketing
Kerin, Roger A.; Hartley, Steven W.; Rudelius, William - 2009 - 9. ed.
Persistent link: https://www.econbiz.de/10003679770
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Grundlagen des Marketing
Kotler, Philip; Armstrong, Gary; Wong, Veronica; … - 2011 - 5., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10008657112