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Advertising and integrated brand promotion
O'Guinn, Thomas C.; Allen, Chris T.; Semenik, Richard J. - 2006 - 4. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10002493740
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Supply chain management, marketing and advertising, and global management
Bidgoli, Hossein (contributor) - 2010
Persistent link: https://www.econbiz.de/10003929376
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Grundlagen des Marketings
Russell, Edward - 2010
Persistent link: https://www.econbiz.de/10003906590
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Advertising and promotion : an integrated marketing communications perspective
Belch, George E.; Belch, Michael A. - 2004 - 6 ed., internat. ed.
Persistent link: https://www.econbiz.de/10014463008
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Essentials of contemporary advertising
Arens, William F.; Schaefer, David H. - 2007
Persistent link: https://www.econbiz.de/10003189623
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Marketing research
Aaker, David A. - 1990 - 4. ed
Persistent link: https://www.econbiz.de/10000792522
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Consumer behavior
Schiffman, Leon G.; Kanuk, Leslie Lazar - 1987 - 3. ed
Persistent link: https://www.econbiz.de/10000724345
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Retailing management
Levy, Michael; Weitz, Barton A.; Grewal, Dhruv - 2019 - Tenth edition, international student edition
Persistent link: https://www.econbiz.de/10011966962
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Contemporary direct marketing
Spiller, Lisa D.; Baier, Martin - 2005
Persistent link: https://www.econbiz.de/10001880260
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Consumer behavior and marketing strategy
Peter, Jerome Paul; Olson, Jerry C. - 2005 - 7. ed
Persistent link: https://www.econbiz.de/10001855752