//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Glossary included"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The relqual scale: a measure o...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
24
Relationship marketing
24
Theorie
8
Theory
8
Computer-assisted marketing
7
Consumer behaviour
7
IT-gestütztes Marketing
7
Konsumentenverhalten
7
Kundenmanagement
6
Deutschland
5
Germany
5
Customer value
4
E-commerce
4
Electronic Commerce
4
Kundenwert
4
Marketing management
4
Marketingmanagement
4
Information management
3
Informationsmanagement
3
Lieferantenmanagement
3
Marketing
3
Supplier relationship management
3
Branche
2
Business process management
2
Competitive strategy
2
Economic sector
2
Internet
2
Kundenorientierung
2
Management
2
Market research
2
Market segmentation
2
Marktforschung
2
Marktsegmentierung
2
Mobile Marketing
2
Mobile marketing
2
Physical distribution
2
Private law
2
Prozessmanagement
2
Quality management
2
Qualitätsmanagement
2
more ...
less ...
Type of publication
All
Book / Working Paper
24
Type of publication (narrower categories)
All
Glossary included
Article in journal
15,305
Aufsatz in Zeitschrift
15,305
Aufsatz im Buch
3,380
Book section
3,380
Hochschulschrift
1,450
Thesis
1,198
Graue Literatur
1,090
Non-commercial literature
1,090
Working Paper
728
Arbeitspapier
692
Collection of articles of several authors
551
Sammelwerk
551
research-article
531
Case study
445
Fallstudie
445
Aufsatzsammlung
375
Ratgeber
230
Guidebook
213
Bibliografie enthalten
159
Bibliography included
159
Lehrbuch
143
Conference paper
139
Konferenzbeitrag
139
Textbook
127
Handbook
104
Handbuch
104
Konferenzschrift
103
conceptual-paper
83
Conference proceedings
70
review-article
65
case-report
55
Collection of articles written by one author
54
Sammlung
54
Reprint
47
review
45
Article
41
Interview
25
Glossar enthalten
24
Festschrift
19
more ...
less ...
Language
All
English
17
German
7
Author
All
Peppers, Don
3
Rogers, Martha
3
Castleberry, Stephen Bryon
2
Ferrell, Odies C.
2
Kumar, V.
2
Pride, William M.
2
Tanner, John F.
2
Weiber, Rolf
2
Ahlert, Dieter
1
Best, Roger J.
1
Brückmann, Knut
1
Buttle, Francis A.
1
Chaffey, Dave
1
Dodd, Carley H.
1
Dyché, Jill
1
Hellmann, Wolfgang
1
Hollensen, Svend
1
Jaworski, Bernard J.
1
Kreutzer, Ralf T.
1
Levy, Evan
1
Maklan, Stan
1
Meier, Andreas
1
Rayport, Jeffrey F.
1
Reinartz, Werner J.
1
Siegert, Michael
1
Stormer, Henrik
1
Summers, Donna C. S.
1
more ...
less ...
Institution
All
Harvard Graduate School of Business Administration
1
W. Kohlhammer GmbH
1
Published in...
All
Always learning
1
Lehrbuch
1
Roland-Berger-Reihe: Strategisches Management für Konsumgüterindustrie und -handel
1
Source
All
ECONIS (ZBW)
24
Showing
1
-
10
of
24
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing foundations
Pride, William M.
;
Ferrell, Odies C.
-
2011
-
4th ed., International ed.
Persistent link: https://www.econbiz.de/10003934926
Saved in:
2
Managing customer relationships : a strategic framework
Peppers, Don
;
Rogers, Martha
-
2011
-
2. ed.
Persistent link: https://www.econbiz.de/10008860318
Saved in:
3
Managing business and professional communication
Dodd, Carley H.
-
2012
-
3rd ed.
Persistent link: https://www.econbiz.de/10008904532
Saved in:
4
Praxisorientiertes Dialog-Marketing : Konzepte, Instrumente, Fallbeispiele
Kreutzer, Ralf T.
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003516914
Saved in:
5
eBusiness & eCommerce : Management der digitalen Wertschöpfungskette
Meier, Andreas
;
Stormer, Henrik
-
2012
-
3. Aufl.
Persistent link: https://www.econbiz.de/10009621331
Saved in:
6
Managing customer experience and relationships : a strategic framework
Peppers, Don
;
Rogers, Martha
-
2017
-
Third edition
Persistent link: https://www.econbiz.de/10011547747
Saved in:
7
Marketing management : a relationship approach
Hollensen, Svend
-
2015
-
3. ed.
Persistent link: https://www.econbiz.de/10010426428
Saved in:
8
E-business and e-commerce management : strategy, implementation and practice
Chaffey, Dave
-
2011
-
5. ed.
Persistent link: https://www.econbiz.de/10009235308
Saved in:
9
Kooperative Kundenorientierung im Krankenhaus : ein wegweisendes Konzept zur Sicherung von mehr Qualität
Hellmann, Wolfgang
-
2017
-
1. Auflage
Persistent link: https://www.econbiz.de/10011474625
Saved in:
10
Customer relationship management : a databased approach
Kumar, V.
-
2006
Persistent link: https://www.econbiz.de/10002137753
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->