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Marketingmanagement
100
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98
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65
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44
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42
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8,708
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7,543
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7,543
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7,132
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3,992
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2,959
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2,920
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837
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Kotler, Philip
16
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9
Hartley, Steven W.
8
Kerin, Roger A.
8
Rudelius, William
7
Cannon, Joseph P.
6
Solomon, Michael R.
6
Askegaard, Søren
4
Bamossy, Gary J.
4
Olson, Jerry C.
4
Peter, Jerome Paul
4
Zelenak, Mel J.
4
Assael, Henry
3
Ferrell, Odies C.
3
Hogg, Margaret K.
3
Keller, Kevin Lane
3
Kurtz, David L.
3
Peppers, Don
3
Pride, William M.
3
Rogers, Martha
3
Saunders, John A.
3
Winer, Russell S.
3
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3
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2
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2
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2
Boone, Louis E.
2
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2
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2
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2
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2
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2
Dichtl, Erwin
2
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2
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2
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2
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2
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1
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1
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1
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Always learning
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2
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2
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1
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1
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1
Göttinger Handelswissenschaftliche Schriften e.V. : GHS
1
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1
Markenartikel / Sonderheft : das Magazin für Markenführung
1
Nijmegen studies in development and cultural change
1
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1
The Dryden Press series in marketing
1
The Irwin series in marketing
1
The Irwin/McGraw-Hill series in marketing
1
The Kent series in marketing
1
The Prentice Hall series in marketing
1
The Prentice-Hall series in marketing
1
The practice of management series
1
Werben und Verkaufen
1
Wirtschaft / Marketing
1
wi - Wirtschaft / Marketing
1
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1
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ECONIS (ZBW)
137
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1
Social marketing
Eagle, Lynne C.
;
Dahl, Stephan
;
Hill, Susie
;
Bird, Sara
; …
-
2013
-
1. publ.
Persistent link: https://www.econbiz.de/10009683956
Saved in:
2
Consumer behavior and marketing strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
1993
-
3. ed
Persistent link: https://www.econbiz.de/10000856651
Saved in:
3
Consumer behavior & marketing strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
2010
-
9. ed.
Persistent link: https://www.econbiz.de/10003881387
Saved in:
4
Consumer behavior and marketing strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
2008
-
8. ed., [internat. ed.]
Persistent link: https://www.econbiz.de/10003451556
Saved in:
5
Marketing foundations
Pride, William M.
;
Ferrell, Odies C.
-
2011
-
4th ed., International ed.
Persistent link: https://www.econbiz.de/10003934926
Saved in:
6
The psychology behind trademark infringement and counterfeiting
Zaichkowsky, Judith Lynne
-
2006
Persistent link: https://www.econbiz.de/10003182024
Saved in:
7
Market-based management : strategies for growing customer value and profitability
Best, Roger J.
-
2005
-
4. ed., internat. ed
Persistent link: https://www.econbiz.de/10002688961
Saved in:
8
Consumer behavior and marketing strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
2005
-
7. ed
Persistent link: https://www.econbiz.de/10001855752
Saved in:
9
Marketing foundations
Pride, William M.
;
Ferrell, Odies C.
-
2009
-
3. ed., Internat. ed.
Persistent link: https://www.econbiz.de/10003846578
Saved in:
10
Consumer behavior : buying, having, and being
Solomon, Michael R.
-
1992
Persistent link: https://www.econbiz.de/10000842409
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