The bestselling Understanding Digital Marketing is the ultimate guide to digital marketing. It demonstrates how to … covers all key topics including social media, SEO, email marketing, online advertising, online PR and reputation management …, mobile marketing, and includes new chapters on native content marketing, analytics, building digital channels, digital …

marketing strategies. One of the best-selling books in the industry, this fourth edition of Understanding Digital Marketing has … Digital Marketing is a practical, no-nonsense guide to web-marketing, the rules of new media and researching the new … generation of digital consumers. Clear, informative and entertaining, it covers key topics such as search marketing, social media …