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Good governance and territorial marketing : two sides of the same coin? : development of market orientation through governance mechanisms in local government.

Anders, Justyna; Rudolf, Wawrzyniec - 2011 - Draft paper

The scope of the paper is to discuss the role of good governance in improving responsiveness of local government to the needs of the selected target markets (investors, tourists, students). The criteria of good governance and governance indicators are analysed with regard of their applicability...

Persistent link: https://www.econbiz.de/10011539283

Supply market uncertainty : exploring consequences and responses within sustainability transitions

Knight, Louise; Pfeiffer, Alexandra; Scott, James - In: Journal of purchasing and supply management 21 (2015) 3, pp. 167-177

Persistent link: https://www.econbiz.de/10011373068

Social media marketing in the wellness industry

Lagrosen, Stefan Olof; Grundén, Kerstin - In: The TQM journal : the international review of … 26 (2014) 3, pp. 253-260

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Internationalisation strategies of medium-size multinational firms : when size matters in Chinese markets

Pontiggia, Andrea; Vescovi, Tiziano - In: The globalisation of Chinese business : implications …, (pp. 97-121). 2014

Persistent link: https://www.econbiz.de/10012016663

China's growing consumer culture : implications for marketing strategy

Taylor, Robert - In: The globalisation of Chinese business : implications …, (pp. 205-225). 2014

Persistent link: https://www.econbiz.de/10012016694

Determinanten und Wirkungen der wahrgenommenen Aufdringlichkeit von E-Newslettern bei Konsumenten

Mann, Andreas; Barkhof, Andrea - In: Dialogmarketing Perspektiven 2018/2019 : Tagungsband …, (pp. 223-242). 2019

Persistent link: https://www.econbiz.de/10011999967

Effective resource allocation in PR and IR - linking the output and impact of corporate communications

Kovarova-Simecek, Monika - In: Conference proceedings trends in business communication 2016, (pp. 33-47). 2017

Persistent link: https://www.econbiz.de/10011619564

The influence of apps on the media usage behaviour of recipients by the example of "Die Tagespresse"

Leitner, Andreas - In: Conference proceedings trends in business communication 2016, (pp. 165-169). 2017

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Utilizing data from social media to inform business decisions : the case for Facebook

Neagoie, Daniel S.; Smith, Thomas M.; Fotea, Ioan S. - In: Business ethics and leadership from an Eastern …, (pp. 95-105). 2017

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Analysis of the role of brand orientation in brand performance in B2B firms

Retno, S. L. - In: Understanding digital industry : proceedings of the …, (pp. 24-26). 2020

Persistent link: https://www.econbiz.de/10012224744