//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Konferenzbeitrag"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Développement et validation de...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand
60
Markenartikel
57
Brand management
54
Consumer behaviour
54
Konsumentenverhalten
54
Markenführung
54
Emotion
47
Brand image
28
Markenimage
28
Handelsmarke
19
Store brand
19
Beziehungsmarketing
11
Einzelhandel
11
Relationship marketing
11
Retail trade
11
Cognition
9
Customer satisfaction
9
Kognition
9
Kundenzufriedenheit
9
Social Web
9
Social web
9
Advertising effects
7
Marketing management
7
Marketingmanagement
7
Werbewirkung
7
Confidence
6
Personality psychology
6
Persönlichkeitspsychologie
6
Private label
6
Vertrauen
6
Anlageverhalten
5
Behavioural finance
5
Brand attitude
5
Brand loyalty
4
Designation of origin
4
Dienstleistungsqualität
4
Distribution channel
4
Food retailing
4
Food trade
4
Herkunftsbezeichnung
4
more ...
less ...
Online availability
All
Undetermined
70
Free
16
Type of publication
All
Article
105
Book / Working Paper
5
Type of publication (narrower categories)
All
Konferenzbeitrag
Article in journal
12,397
Aufsatz in Zeitschrift
12,397
Aufsatz im Buch
1,781
Book section
1,781
Graue Literatur
1,208
Non-commercial literature
1,208
Working Paper
991
Arbeitspapier
965
Hochschulschrift
682
Thesis
498
Collection of articles of several authors
246
Sammelwerk
246
research-article
238
Aufsatzsammlung
162
Case study
142
Fallstudie
142
Conference paper
110
Reprint
88
Bibliografie enthalten
79
Bibliography included
79
Konferenzschrift
59
Article
53
Collection of articles written by one author
47
Sammlung
47
Dissertation u.a. Prüfungsschriften
44
Ratgeber
41
Guidebook
35
Conference proceedings
32
Lehrbuch
30
review-article
30
review
25
Textbook
22
Handbook
19
Handbuch
19
Amtsdruckschrift
18
Government document
18
Systematic review
14
Übersichtsarbeit
14
Bibliographie
13
more ...
less ...
Language
All
English
105
German
4
Italian
1
Author
All
Alfano, Simon
2
Brumă, Ion Sebastian
2
Castanha, J.
2
Choi, Seung-chan
2
Dinu Vasiliu, Codrin <PhD>
2
Fornari, Daniele
2
Fornari, Edoardo
2
Grandi, Sebastiano
2
Indrawati
2
Karray, Salma
2
Abratt, Russell
1
Agbokanzo, Koffi Selom
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahmad, Aqeel
1
Ahmad, Fawad
1
Alaminos, David
1
Alcántara-Pilar, Juan Miguel
1
Ardhana, W.
1
Argila-Irurita, Ana María
1
Ariciu, Adrian Laurentiu
1
Arsena, Ashley
1
Astuti, R. D.
1
Avramova, Yana R.
1
Awasthi, Anjali
1
Aydın, Hatice
1
Barrio-García, Salvador del
1
Batraga, Anda
1
Beckert, Jens
1
Belaid, Samy
1
Benhabib, Jess
1
Bernritter, Stefan F.
1
Bertolini, Alessandra
1
Bhalerao, Hemangi
1
Bidmon, Sonja
1
Bigné Alcañiz, J. Enrique
1
Bin Mohammed Yusoff, Rosman
1
Bo, Matteo
1
Bodapati, Anand
1
Booth, Chris
1
Bourghelle, David
1
more ...
less ...
Published in...
All
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
8
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
7
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
6
International journal of advertising : the quarterly review of marketing communications
5
Journal of business research : JBR
4
Digital economy for customer benefit and business fairness : proceedings of the International Conference on Sustainable Collaboration in Business, Information and Innovation (SCBTII 2019), Bandung, Indonesia, October 9-10, 2019
3
Enterprise applications, markets and services in the finance industry : 8th International Workshop, FinanceCom 2016, Frankfurt, Germany, December 8, 2016 : revised papers
3
Journal of business ethics : JOBE
3
Journal of retailing and consumer services
3
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
2
Energy reports
2
International journal of economics and financial issues : IJEFI
2
International journal of quality and service sciences
2
Journal of managerial issues : JMI
2
Journal of marketing management : MM
2
Kluges Entscheiden : disziplinäre Grundlagen und interdisziplinäre Verknüpfungen ; [... 17. - 19.02.2005 ... Ersten Erfurter Staatswissenschaftliche Tagung ...]
2
Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
2
The European journal of finance
2
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
2
The journal of brand management : an international journal
2
The journal of consumer marketing
2
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
2
Adapting to the future : how digitalization shapes sustainable logistics and resilient supply chain management
1
Advancing methodological thought and practice
1
Agrarian economy and rural development : realities and perspectives for Romania : 6th edition of the International Symposium
1
Agrarian economy and rural development : realities and perspectives for Romania : 7th edition of the International Symposium
1
Agrarian economy and rural development : realities and perspectives for Romania : 8th edition of the International Symposium
1
Behavioral Finance and Asset Prices : The Influence of Investor's Emotions
1
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
Business horizons
1
Business process management journal
1
Economics and Finance Readings : Selected Papers from Asia-Pacific Conference on Economics & Finance, 2021
1
Ethics, social responsibility and sustainability in marketing
1
Eurasian business perspectives : proceedings of the 26th and 27th Eurasia Business and Economics Society Conferences
1
Gender issues in business and economics : selections from the 2017 Ipazia Workshop on Gender
1
Gesundheit - Arbeit - Prävention : Tagungsband zum 3. Kongress für Betriebliches Gesundheitsmanagement
1
IEIS 2021 : Proceedings of 8th International Conference on Industrial Economics System and Industrial Security Engineering
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of retail & distribution management
1
more ...
less ...
Source
All
ECONIS (ZBW)
110
Showing
1
-
10
of
110
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How does attachment style influence the
brand
attachment :
brand
trust and
brand
loyalty chain in adolescents?
Bidmon, Sonja
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 164-189
Persistent link: https://www.econbiz.de/10011687910
Saved in:
2
Attitude and loyalty to two brands of beer of the same producer
Sudzina, František
- In:
Scientific Annals of Economics and Business
64
(
2017
),
pp. 57-69
Persistent link: https://www.econbiz.de/10011866201
Saved in:
3
"We" are more likely to endorse than "I" : the effects of self-construal and
brand
symbolism on consumers' online
brand
endorsements
Bernritter, Stefan F.
;
Loermans, Annemijn C.
;
Verlegh, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 107-120
Persistent link: https://www.econbiz.de/10011687898
Saved in:
4
Consumer perceptions and responsiveness toward CSR activities : a sectoral outlook
Aydın, Hatice
- In:
Ethics, social responsibility and sustainability in …
,
(pp. 45-63)
.
2019
Persistent link: https://www.econbiz.de/10012104159
Saved in:
5
Introducing the concept of
brand
appropriation through optics wars
Lajante, Mathieu
;
Ladhari, Riadh
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 85-88)
.
2022
Persistent link: https://www.econbiz.de/10013281255
Saved in:
6
Do adhocracy and market cultures facilitate firm-wide integrated marketing communication (IMC)?
Porcu, Lucia
;
Barrio-García, Salvador del
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 121-141
Persistent link: https://www.econbiz.de/10011687906
Saved in:
7
Beyond
brand
attitude : individual drivers of purchase for symbolic cobranded products
Mazodier, Marc
;
Merunka, Dwight
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1552-1558
Persistent link: https://www.econbiz.de/10010379271
Saved in:
8
Brand
trait transference : when celebrity endorsers acquire
brand
personality traits
Arsena, Ashley
;
Silvera, David H.
;
Pandelaere, Mario
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1537-1543
Persistent link: https://www.econbiz.de/10010379277
Saved in:
9
How to grow a
brand
: retain or acquire customers?
Riebe, Erica
;
Wright, Malcolm
;
Stern, Philip
;
Sharp, Byron
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 990-997
Persistent link: https://www.econbiz.de/10010364060
Saved in:
10
Scenarios of developing private brands for food products
Ion, Raluca Andreea
;
Ariciu, Adrian Laurentiu
- In:
Agrarian economy and rural development : realities and …
,
(pp. 434-440)
.
2015
Private brands are those manufactured or provided by one company for offer under another company's
brand
. They are …
Persistent link: https://www.econbiz.de/10011457408
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->