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Why consumers commit coluntarily to collaborative innovation with firms by using social media? : case of Japanese consumers
Idota, Hiroki; Nakaya, Joji; Tsuji, Masatsugu - 2019
It is necessary to grasp and utilize consumer's needs for firms to improve existing products and developing new products. Especially, collaboration with consumers for product innovation is indispensable. On the other hand, social media has been spreading all over the world. Network communities...
Persistent link: https://www.econbiz.de/10012152122
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A multi-country comparison of user innovation behaviors on smartphone applications
Yoo, Bosul; Katsumata, Sotaro; Ichikohji, Takeyasu - 2017
profitability of firms thatprovide social mediaor other community services.This study proposes a structural model to examine the … China. In each country, two services are chosen asrepresentative cases of the user-generated content business modelto …
Persistent link: https://www.econbiz.de/10011738364
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Impact of user participation behavior and participation emotion on quality of users' ideas in the virtual brand community
Gao, Xin; Xu, Guangyi; Wang, Gesi; Xu, Jianzhong - In: Economics and Finance Readings : Selected Papers from …, (pp. 69-84). 2022
Persistent link: https://www.econbiz.de/10013369882
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Social media marketing in the wellness industry
Lagrosen, Stefan Olof; Grundén, Kerstin - In: The TQM journal : the international review of … 26 (2014) 3, pp. 253-260
Persistent link: https://www.econbiz.de/10010341279
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Corporte conflict management on social media brand fan pages
Dineva, Denitsa Petrova; Breitsohl, Jan Christian; … - In: Journal of marketing management : MM 33 (2017) 9/10, pp. 679-698
Persistent link: https://www.econbiz.de/10011746371
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Inside your social media ring : how to optimize online corporate reputation
Floreddu, Paola Barbara; Cabiddu, Francesca; Evaristo, … - In: Business horizons 57 (2014) 6, pp. 737-745
Persistent link: https://www.econbiz.de/10010433293
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Customer loyalty through social networks : lessons from Zara on Facebook
Gamboa, Ana Margarida; Gonçalves, Helena Martins - In: Business horizons 57 (2014) 6, pp. 709-717
Persistent link: https://www.econbiz.de/10010433303
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Say yes to Facebook and get your customers involved! : relationships in a world of social networks
Pereira, Hélia Gonçalves; Salgueiro, Maria de Fátima; … - In: Business horizons 57 (2014) 6, pp. 695-702
Persistent link: https://www.econbiz.de/10010433309
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The examination of social and service relational aspects on customers' retention
Ramadan, Zahy; Farah, Maya F.; Bekdache, Salwa - In: Advances in National Brand and Private Label Marketing …, (pp. 70-79). 2023
Persistent link: https://www.econbiz.de/10014289840
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The influence of the Covid-19 pandemic on social media engagement of luxury hotels
Gómez-Suárez, Mónica; Veloso, Mónica; Quinones, Myriam - In: Advances in National Brand and Private Label Marketing …, (pp. 134-141). 2023
Persistent link: https://www.econbiz.de/10014289852