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Journal of business research : JBR
22
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
18
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
17
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
16
International journal of advertising : the quarterly review of marketing communications
14
The international review of retail, distribution and consumer research
14
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
12
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
10
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
10
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
9
Journal of marketing management : MM
9
Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
9
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
8
International journal of economics and financial issues : IJEFI
8
Marketing letters : a journal of research in marketing
8
Ethics, social responsibility and sustainability in marketing
7
Journal of retailing and consumer services
7
The 21st century consumer: vulnerable, responsible, transparent? : proceedings of the International Conference on Consumer Research (ICCR) 2016
7
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
7
Designing and communicating experience
6
Reinventing management strategies : the design for future ; issues in marketing and finance
6
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
6
The journal of brand management : an international journal
6
Digital economy for customer benefit and business fairness : proceedings of the International Conference on Sustainable Collaboration in Business, Information and Innovation (SCBTII 2019), Bandung, Indonesia, October 9-10, 2019
5
First International Conference on Resource Efficiency in Interorganizational Networks : ResEff 2013 ; November 13th - 14th, 2013, Georg-August-Universität Göttingen ; Papers
5
Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG
5
International journal of quality and service sciences
5
Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
5
The usage, costs and benefits of cash - revisited : International Cash Conference 2014
5
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
5
Advances in applied economic research : proceedings of the 2016 International Conference on Applied Economics (ICOAE)
4
Agrarian economy and rural development : realities and perspectives for Romania : 6th edition of the International Symposium
4
Business horizons
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Conference proceedings trends in business communication 2016
4
Finance, Economics, and Industry for Sustainable Development : Proceedings of the 4th International Scientific Conference on Sustainable Development (ESG 2023), St. Petersburg 2023
4
International journal of industrial organization
4
International journal of retail & distribution management
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Journal of business ethics : JOBE
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ECONIS (ZBW)
627
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1
Brands that do good : insight into social brand equity
Naidoo, Claire
;
Abratt, Russell
- In:
The journal of brand management : an international journal
25
(
2018
)
1
,
pp. 3-13
Persistent link: https://www.econbiz.de/10011874898
Saved in:
2
The impact of mobile phone brand personality on brand equity among Albanian consumers
Shyle, Irma
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 115-128)
.
2022
Persistent link: https://www.econbiz.de/10013338057
Saved in:
3
How innovation types drive consumers' brand perception : the innovation-brand-interplay of tech giants
Steffl, Jonas
;
Emes, Jutta
- In:
Forum Markenforschung 2021 : Tagungsband der Konferenz …
,
(pp. 171-216)
.
2023
Persistent link: https://www.econbiz.de/10014276983
Saved in:
4
The mediating role of self-image congruence and perceived product quality on the relationship between brand personality and brand equity in the Belgian beer market
Hellemans, Johan
;
Willems, Kim
;
Brengman, Malaika
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 89-99)
.
2023
Persistent link: https://www.econbiz.de/10014289844
Saved in:
5
Rebranding - a criteria-based analysis and comparison of the rebranding strategies of the fashion heritage brands Burberry and J.Crew
Cleff, Thomas
;
Elezi, Ernesa
;
Walter, Nadine
-
2020
Persistent link: https://www.econbiz.de/10012601647
Saved in:
6
Attitude of Indian consumers towards counterfeit
luxury
brands
Pasricha, Diksha
;
Jain, Kokil
;
Gautam, Shalini
- In:
The IUP journal of management research : IJMR
18
(
2019
)
1
,
pp. 79-101
Persistent link: https://www.econbiz.de/10011989790
Saved in:
7
Country-of-origin effects on Chinese consumption of branded foreign products
Fayol-Song, Lingfang
- In:
The globalisation of Chinese business : implications …
,
(pp. 227-239)
.
2014
Persistent link: https://www.econbiz.de/10012016697
Saved in:
8
Explaining variation in
conspicuous
luxury
consumption : an individual differences' perspective
Kastanakis, Minas N.
;
Balabanis, George
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2147-2154
Persistent link: https://www.econbiz.de/10010400097
Saved in:
9
Asian growing markets and competition : evidence in the Chinese wine market
Capitello, Roberta
;
Agnoli, Lara
;
Begalli, Diego
- In:
The globalisation of Chinese business : implications …
,
(pp. 265-291)
.
2014
Persistent link: https://www.econbiz.de/10012016707
Saved in:
10
Associative and dissociative comparative advertising strategies in broadening brand positioning
Jewell, Robert D.
;
Saenger, Christina
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1559-1566
Persistent link: https://www.econbiz.de/10010379270
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