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Advances in Advertising Research (Vol. V) : Extending the Boundaries of Advertising
Bušljeta Banks, Ivana (contributor);  … - 2015
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA) which was held in Zagreb (Croatia) in June 2013. The conference gathered 105 leading...
Persistent link: https://www.econbiz.de/10014306570
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The digital, the classic, the subtle, and the alternative
Verlegh, Peeter (ed.); Voorveld, Hilde (ed.);  … - 2016
Persistent link: https://www.econbiz.de/10012878635
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Monitoring und Controlling im Social Media Marketing : Tagungsband zur 2. Expertentagung „Social Media Marketing im Spitzensport“
Werner, Christian (ed.) - 2015
Persistent link: https://www.econbiz.de/10013447135
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Werbewirkungsforschung ex ante und ex post : Referate d. 2. Planung-u.-Analyse-Symposiums, 6. u. 7. März 1986 in Neu-Isenburg
Holm, Karl-Friedrich (contributor)
Persistent link: https://www.econbiz.de/10000746891
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Werbewirkungsforschung ohne Wirkung? : Referate d. 1. Planung u. Analyse-Symposiums, 7. u. 8. März 1985 in Neu-Isenburg
Holm, Karl-Friedrich (contributor)
Persistent link: https://www.econbiz.de/10000698940
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International advertising and communication : current insights and empirical findings
Diehl, Sandra (ed.); Terlutter, Ralf (contributor) - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003323180
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Selling modernity : advertising in twentieth-century Germany
Swett, Pamela E. (ed.); Wiesen, S. Jonathan (contributor);  … - 2007
Persistent link: https://www.econbiz.de/10003433275
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Sozialität und Werbung
Zurstiege, Guido (ed.); Schlütz, Daniela (ed.) - Deutsche Gesellschaft für Publizistik- und … - 2016
Persistent link: https://www.econbiz.de/10011381130