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Marketing Handbook
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History of marketing thought ; Volume 1
28
History of marketing thought ; Volume 2
24
Accounting theory ; Vol. 2
19
Major theoretical debates and contemporary issues in marketing theory
19
Family business
17
The development of marketing theory and its philosophical underpinnings
17
The impact of theory on representations of the consumer and the marketing organisation
17
Marketing strategy organization and implementation
15
An Elgar reference collection
14
The evolution of nonprofit marketing
14
The nature and scope of marketing research
14
History of marketing thought ; Volume 3
13
Marketing strategy processes and tools
13
The development of critical perspectives in marketing
13
Innovation and entrepreneurship
12
International marketing ; Vol. 2
12
Measuring and managing brands
11
Executives and performance
10
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
10
Nonprofit marketing : sectoral applications
10
The evolution of brands : from signals of quality to storehouses of trust
10
Classics in corporate law and economics ; Vol. 1
9
Developmental challenges in marketing research
9
Integration, governance and performance
9
International marketing ; Vol. 1
9
Mergers and acquisitions
9
Small business and entrepreneurship ; Vol. 4
9
The merger and acquisition process
9
Boards and directors
8
Corporate crime: issues of definition, construction and research
8
Cross-cultural and critical perspectives on brands
8
Economic approaches to law
8
Evolving and emerging issues in marketing strategy
8
Financing entrepreneurship
8
International marketing ; Vol. 3
8
Marketing-mix strategies - product strategy and promotion strategy
8
Qualitative marketing research : approaches, techniques and analysis
8
Quantitative marketing techniques and analyses
8
Research in urban economics : a research annual
8
The IASB: the standards and their widespread adoption
8
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ECONIS (ZBW)
1,111
Showing
1
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of
1,111
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1
Valuing
marketing
's contribution
Doyle, Peter
-
2008
Persistent link: https://www.econbiz.de/10003654959
Saved in:
2
Apples, oranges and fruit salad : a Delphi study of the IMC educational mix
Kerr, Gayle
- In:
The evolution of integrated marketing communications : …
,
(pp. 45-63)
.
2011
Persistent link: https://www.econbiz.de/10009232924
Saved in:
3
Edward A. Filene and Lincoln Filene
Bloomfield, Daniel
-
2008
Persistent link: https://www.econbiz.de/10003643874
Saved in:
4
Marketing
in nonprofit organizations
Shapiro, Benson P.
-
2008
Persistent link: https://www.econbiz.de/10003717374
Saved in:
5
The
marketing
concept : a déjà vu
Hollander, Stanley C.
-
2008
Persistent link: https://www.econbiz.de/10003644603
Saved in:
6
The role of research in
marketing
management
Roberts, Harry V.
-
2009
Persistent link: https://www.econbiz.de/10003794189
Saved in:
7
Remembering motivation research : toward an alternative genealogy of interpretive consumer research
Tadajewski, Mark
-
2009
Persistent link: https://www.econbiz.de/10003793772
Saved in:
8
The uses of
marketing
theory : constructs, research propositions, and managerial implications
Cornelissen, Joep D.
;
Lock, Andrew
-
2009
Persistent link: https://www.econbiz.de/10003793810
Saved in:
9
A prospectus for theory construction in
marketing
Bagozzi, Richard P.
-
2009
Persistent link: https://www.econbiz.de/10003794755
Saved in:
10
Objectivity in
marketing
theory and research
Hunt, Shelby D.
-
2009
Persistent link: https://www.econbiz.de/10003794756
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