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International marketing
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4
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International marketing ; Vol. 1
12
International marketing ; Vol. 2
12
International marketing ; Vol. 3
8
Cross-cultural and critical perspectives on brands
7
Rapid internationalization and international new ventures
3
Small business exporting: adoption of innovation
3
Legends in marketing
2
Macromarketing - a global focus ; Vol. 4
2
Major theoretical debates and contemporary issues in marketing theory
2
Brand management ; Vol. 1
1
Brand management ; Vol. 2
1
Corporate brand and corporate reputation
1
Critical perspectives on business and management
1
Ethics, environment and social impacts
1
Future directions
1
Global-local consumption
1
Ideas with impact
1
International entrepreneurship
1
International management of research and development
1
Macromarketing - a global focus ; Vol. 2
1
Measuring and managing brands
1
Michael Porter ; Vol. 4
1
Routledge library editions / International business
1
Sage library in business and management
1
Strategy and globalization ; Vol. 1
1
Strategy and globalization ; Vol. 2
1
The Harvard business review classics series
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1
The development of critical perspectives in marketing
1
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ECONIS (ZBW)
73
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1
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1
Ethics at the purchasing, sales interface : an international perspective
Wood, Graham
-
2008
Persistent link: https://www.econbiz.de/10003727862
Saved in:
2
International product policy : the role of foreign R&D
Terpstra, Vern
- In:
International management of research and development
,
(pp. 3-14)
.
2008
Persistent link: https://www.econbiz.de/10003766681
Saved in:
3
Cross-cultural and critical perspectives on brands
Elliott, Richard
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003784485
Saved in:
4
Marketing universals : consumers' use of brand name, price, physical appearance, and retailer reputation as signals of product quality
Dawar, Niraj
;
Parker, Philip M.
-
2009
Persistent link: https://www.econbiz.de/10003784807
Saved in:
5
Strategic corporate social responsibility as global brand insurance
Werther, William B.
;
Chandler, David
-
2009
Persistent link: https://www.econbiz.de/10003785229
Saved in:
6
Convergence and divergence in consumer behaviour : implications for global advertising
Mooij, Marieke K. de
-
2009
Persistent link: https://www.econbiz.de/10003785265
Saved in:
7
How global brands compete
Holt, Douglas B.
;
Quelch, John A.
;
Taylor, Earl L.
-
2009
Persistent link: https://www.econbiz.de/10003785267
Saved in:
8
Cultural paradoxes reflected in brand meaning : McDonald's in Shanghai, China
Eckhardt, Giana M.
;
Houston, Michael J.
-
2009
Persistent link: https://www.econbiz.de/10003785273
Saved in:
9
Building foreign brand personalities in Russia : the moderating effect of consumer ethnocentrism
Supphellen, Magne
;
Grønhaug, Kjell
-
2009
Persistent link: https://www.econbiz.de/10003785279
Saved in:
10
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
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