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4
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4
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4
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4
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4
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3
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3
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3
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3
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3
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3
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3
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3
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3
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History of marketing thought ; Volume 1
25
History of marketing thought ; Volume 2
23
Accounting theory ; Vol. 2
19
Family business
17
Marketing strategy organization and implementation
15
An Elgar reference collection
14
History of marketing thought ; Volume 3
13
Marketing strategy processes and tools
13
Innovation and entrepreneurship
12
Executives and performance
10
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
10
Measuring and managing brands
10
Classics in corporate law and economics ; Vol. 1
9
Integration, governance and performance
9
International marketing ; Vol. 2
9
Mergers and acquisitions
9
Small business and entrepreneurship ; Vol. 4
9
The merger and acquisition process
9
Boards and directors
8
Corporate crime: issues of definition, construction and research
8
Cross-cultural and critical perspectives on brands
8
Economic approaches to law
8
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8
Financing entrepreneurship
8
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8
International marketing ; Vol. 3
8
Research in urban economics : a research annual
8
The IASB: the standards and their widespread adoption
8
Accounting theory ; Vol. 4
7
Classics in corporate law and economics ; Vol. 2
7
Entrepreneurial teams and new business creation
7
H. Igor Ansoff ; Vol. 2
7
Learning by populations of organizations
7
Major theoretical debates and contemporary issues in marketing theory
7
Michael Porter ; Vol. 3
7
Stakeholders and sustainability
7
The impact of theory on representations of the consumer and the marketing organisation
7
The nature and scope of marketing research
7
The political economy of entrepreneurship ; Vol. 1
7
The theory of monetary aggregation
7
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Source
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ECONIS (ZBW)
986
Showing
1
-
10
of
986
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The role of research in
marketing
management
Roberts, Harry V.
-
2009
Persistent link: https://www.econbiz.de/10003794189
Saved in:
2
Marketing
problems : from analysis to decision
Butler, Patrick
-
2009
Persistent link: https://www.econbiz.de/10003794752
Saved in:
3
The
marketing
advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924114
Saved in:
4
On defining
marketing
: finding a new roadmap for
marketing
Grönroos, Christian
-
2008
Persistent link: https://www.econbiz.de/10003644652
Saved in:
5
Harvard business review on retailing and merchandising
2008
-
[Reprint]
Persistent link: https://www.econbiz.de/10003725810
Saved in:
6
Valuing
marketing
's contribution
Doyle, Peter
-
2008
Persistent link: https://www.econbiz.de/10003654959
Saved in:
7
Marketing
myopia
Levitt, Theodore
-
2008
-
Reprint
Persistent link: https://www.econbiz.de/10003681710
Saved in:
8
Return on
marketing
: using customer equity to focus
marketing
strategy
Rust, Roland T.
;
Lemon, Katherine N.
;
Zeithaml, Valerie A.
-
2009
Persistent link: https://www.econbiz.de/10003836717
Saved in:
9
Building strong brands in a modern
marketing
communications environment
Keller, Kevin Lane
- In:
The evolution of integrated marketing communications : …
,
(pp. 65-81)
.
2011
Persistent link: https://www.econbiz.de/10009232920
Saved in:
10
The
marketing
concept : a déjà vu
Hollander, Stanley C.
-
2008
Persistent link: https://www.econbiz.de/10003644603
Saved in:
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