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Marketingmanagement
118
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International marketing
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Reprint
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Malhotra, Naresh K.
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Sheth, Jagdish N.
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Keller, Kevin Lane
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Baron, Steve
5
Dall'Olmo Riley, Francesca
5
Douglas, Susan P.
4
Grönroos, Christian
4
Varadarajan, P. Rajan
4
Craig, C. S.
3
Jaworski, Bernard J.
3
Piercy, Nigel
3
Aaker, David A.
2
Agarwal, James
2
Brownlie, Douglas
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Cavusgil, S. Tamer
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Greenley, Gordon E.
2
Harris, Lloyd C.
2
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Jacobs, Laurence W.
2
Katsikeas, Constantine S.
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Koed Madsen, Tage
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Maclaran, Pauline
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Menon, Anil
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Morgan, Robert
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Park, C. Whan
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Roth, Martin S.
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Samli, A. Coskun
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Shapiro, Benson P.
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Solberg, Carl Arthur
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Yadav, Manjit S.
2
Yip, George S.
2
Aaby, Nils-Erik
1
Abell, Derek F.
1
Acito, Frank
1
Ahmed, Zafar U.
1
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International marketing ; Vol. 1
13
International marketing ; Vol. 2
12
Marketing strategy processes and tools
11
Measuring and managing brands
11
International marketing ; Vol. 3
10
Legends in marketing
9
Marketing strategy organization and implementation
9
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
9
Cross-cultural and critical perspectives on brands
8
SAGE library in marketing
7
The impact of theory on representations of the consumer and the marketing organisation
7
Major theoretical debates and contemporary issues in marketing theory
5
Marketing-mix strategies - product strategy and promotion strategy
5
Sage library in marketing
5
The evolution of integrated marketing communications : the customer-driven marketplace
5
The evolution of nonprofit marketing
4
The nature and scope of marketing research
4
Brand management ; Vol. 1
3
Evolving and emerging issues in marketing strategy
3
Michael Porter ; Vol. 4
3
Rapid internationalization and international new ventures
3
Small business exporting: adoption of innovation
3
The evolution of brands : from signals of quality to storehouses of trust
3
Brand management ; Vol. 2
2
Corporate brand and corporate reputation
2
Critical perspectives on business and management
2
History of marketing thought ; Volume 3
2
Ideas with impact
2
Key debates and contemporary issues in nonprofit marketing
2
Macromarketing - a global focus ; Vol. 2
2
Macromarketing - a global focus ; Vol. 4
2
Michael Porter ; Vol. 1
2
Relational and functional integration
2
Small business and entrepreneurship ; Vol. 4
2
Strategic sales and strategic marketing
2
The Harvard business review classics series
2
The Harvard business review paperback series
2
The development of critical perspectives in marketing
2
An Elgar reference collection
1
Brand management ; Vol. 3
1
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ECONIS (ZBW)
203
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203
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1
Ethics, quality of life, and pedagogy
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009301069
Saved in:
2
International and cross-cultural marketing
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299916
Saved in:
3
Export strategy : key markets vs market spreading
Piercy, Nigel
-
2009
Persistent link: https://www.econbiz.de/10003833598
Saved in:
4
Relationships among organisational characteristics, marketing strategy and export performance
Koh, Anthony C.
-
2008
Persistent link: https://www.econbiz.de/10003655296
Saved in:
5
Standardization of international marketing strategy : some research hypotheses
Jain, Subhash C.
-
2008
Persistent link: https://www.econbiz.de/10003655495
Saved in:
6
A framework for analysis of strategy development in globalizing markets
Solberg, Carl Arthur
-
2008
Persistent link: https://www.econbiz.de/10003655501
Saved in:
7
Guidelines for developing international marketing strategies
Wind, Yoram
;
Douglas, Susan P.
;
Perlmutter, Howard V.
-
2008
Persistent link: https://www.econbiz.de/10003655509
Saved in:
8
Developing global products and marketing strategies : a construct and a research agenda
Wills, James R.
;
Samli, A. Coskun
;
Jacobs, Laurence W.
-
2008
Persistent link: https://www.econbiz.de/10003655925
Saved in:
9
Developing global products and marketing strategies : a rejoinder
Samli, A. Coskun
;
Wills, James R.
;
Jacobs, Laurence W.
-
2008
Persistent link: https://www.econbiz.de/10003655932
Saved in:
10
Effects of global market conditions on brand image customization and brand performance
Roth, Martin S.
-
2008
Persistent link: https://www.econbiz.de/10003656328
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