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"We are all customers now ..." rhethorical strategy and ideology control in marketing management texts
Hackley, Christopher E. - 2009
Persistent link: https://www.econbiz.de/10003832357
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Pre-Aldersonian antecedents to macromarketing : insights from the textual literature
Savitt, Ronald - 2008
Persistent link: https://www.econbiz.de/10003644627
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What is and what is not social marketing : the challenge of reviewing the evidence
McDermott, Laura; Stead, Martine; Hastings, Gerard - 2008
Persistent link: https://www.econbiz.de/10003717558
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A history of network and channels thinking in marketing in the 20th Century
Wilkinson, Ian - 2008
Persistent link: https://www.econbiz.de/10003610639
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Remembering motivation research : toward an alternative genealogy of interpretive consumer research
Tadajewski, Mark - 2009
Persistent link: https://www.econbiz.de/10003793772
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The uses of marketing theory : constructs, research propositions, and managerial implications
Cornelissen, Joep D.; Lock, Andrew - 2009
Persistent link: https://www.econbiz.de/10003793810
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Methodological issues in cross-cultural marketing research: a state-of-the-art review
Malhotra, Naresh K.; Agarwal, James; Peterson, Mark A. - 2009
Persistent link: https://www.econbiz.de/10003794173
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Marketing myopia
Levitt, Theodore - 2009
Persistent link: https://www.econbiz.de/10003856198
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A review of multidimensional scaling in marketing research
Cooper, Lea G. - 2009
Persistent link: https://www.econbiz.de/10003794496
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A prospectus for theory construction in marketing
Bagozzi, Richard P. - 2009
Persistent link: https://www.econbiz.de/10003794755