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Beziehungsmarketing
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Chinese management in the 'harmonious society' : managers, markets and the globalized economy
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ECONIS (ZBW)
47
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1
Relationship marketing in the not-for-profit sector : an extension and applications or the commitment-trust theory
MacMillan, Keith
;
Money, Kevin
;
Money, Arthur H.
; …
-
2008
Persistent link: https://www.econbiz.de/10003717541
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2
Industrial source loyalty
Wind, Yoram
-
2008
Persistent link: https://www.econbiz.de/10003727052
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3
Developing buyer-seller relationships
Dwyer, F. R.
;
Schurr, Paul H.
;
Oh, Sejo
-
2008
Persistent link: https://www.econbiz.de/10003727120
Saved in:
4
Relationship marketing as an ethical approach : philosophical and managerial considerations
Kavall, Stella G.
;
Tzokas, Nikolaos X.
;
Saren, Michael J.
-
2008
Persistent link: https://www.econbiz.de/10003727881
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5
A social process model of user-analyst relationships
Newman, Michael
;
Robey, Daniel
-
2008
Persistent link: https://www.econbiz.de/10003763036
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6
Consumers relationship theory in consumer research
Fournier, Susan
-
2009
Persistent link: https://www.econbiz.de/10003784609
Saved in:
7
Toward a critique of brand relationships
Bengtsson, Anders
-
2009
Persistent link: https://www.econbiz.de/10003784615
Saved in:
8
Designing loyalty-building programs for packaged goods brands
Roehm, Michelle L.
;
Pullins, Ellen
;
Roehm, Harper A.
-
2009
Persistent link: https://www.econbiz.de/10003784914
Saved in:
9
Building bonds with packaged-goods customers
Miller, Jon
-
2009
Persistent link: https://www.econbiz.de/10003784920
Saved in:
10
Relationship approach to marketing in service contexts : the marketing and organizational behavior interface
Grönroos, Christian
-
2009
Persistent link: https://www.econbiz.de/10003785142
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