//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Linking online niche sales to...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
182
Konsumentenverhalten
182
Marketingmanagement
118
Marketing management
117
Brand management
104
Markenführung
104
Brand
67
Markenartikel
67
Markenimage
54
Brand image
53
USA
46
United States
46
E-commerce
44
Electronic Commerce
44
Marketing theory
39
Marketingtheorie
39
Welt
33
World
33
International marketing
30
Internationales Marketing
30
Distribution channel
24
Theorie
24
Theory
24
Vertriebsweg
24
Beziehungsmarketing
22
Market research
22
Marktforschung
22
Relationship marketing
22
Marketing
20
Einzelhandel
17
Retail trade
17
Internet
14
Brand extension
12
Corporate reputation
12
Firmenimage
12
Globalisierung
12
Globalization
12
Markentransfer
12
Comparison
11
Großbritannien
11
more ...
less ...
Type of publication
All
Article
376
Book / Working Paper
41
Type of publication (narrower categories)
All
Reprint
Article in journal
77,025
Aufsatz in Zeitschrift
77,025
Aufsatz im Buch
14,140
Book section
14,140
Graue Literatur
13,026
Non-commercial literature
13,026
Working Paper
9,949
Arbeitspapier
9,196
Hochschulschrift
6,143
Thesis
4,433
research-article
3,631
Collection of articles of several authors
3,403
Sammelwerk
3,403
Aufsatzsammlung
2,089
Case study
1,756
Fallstudie
1,756
Lehrbuch
1,334
Konferenzschrift
1,209
Bibliografie enthalten
1,178
Bibliography included
1,178
Textbook
1,122
Conference paper
845
Konferenzbeitrag
845
Dissertation u.a. Prüfungsschriften
839
Conference proceedings
636
Amtsdruckschrift
589
Government document
589
Ratgeber
577
Guidebook
532
Collection of articles written by one author
439
Sammlung
439
review-article
303
Article
283
Statistik
270
Handbook
266
Handbuch
266
conceptual-paper
263
review
254
Glossar enthalten
248
more ...
less ...
Language
All
English
415
German
2
Author
All
Keller, Kevin Lane
9
Dall'Olmo Riley, Francesca
6
Elliott, Richard
5
Malhotra, Naresh K.
5
Sheth, Jagdish N.
5
Warde, Alan
5
Aaker, Jennifer
4
Ehrenberg, Andrew S. C.
4
Hill, Ronald Paul
4
Park, C. Whan
4
Schmitt, Bernd
4
Tadajewski, Mark
4
Varadarajan, P. Rajan
4
Zinkhan, George M.
4
Belk, Russell W.
3
Brodie, Roderick J.
3
De Chernatony, Leslie
3
Dobscha, Susan
3
Erdem, Tülin
3
Fournier, Susan
3
Grönroos, Christian
3
Hatch, Mary Jo
3
Jaworski, Bernard J.
3
Kariyawasam, Rohan
3
McCarthy, Michael S.
3
Ozanne, Julie L.
3
Piercy, Nigel
3
Valenzuela, Ana
3
Aaker, David A.
2
Batra, Rajeev
2
Benet-Martínez, Verónica
2
Bhattacharya, C. B.
2
Brown, Tom
2
Brownlie, Douglas
2
Coviello, Nicole E.
2
Devinney, Timothy Michael
2
Echambadi, Raj
2
Einwiller, Sabine
2
Farr, Andy
2
Foxall, Gordon R.
2
more ...
less ...
Institution
All
Harvard Graduate School of Business Administration
2
Russell Sage Foundation
1
Published in...
All
The evolution of brands : from signals of quality to storehouses of trust
25
Cross-cultural and critical perspectives on brands
22
Corporate brand and corporate reputation
19
Measuring and managing brands
18
Brand management ; Vol. 3
17
The impact of theory on representations of the consumer and the marketing organisation
15
Brand management ; Vol. 2
14
Brand management ; Vol. 1
12
Marketing-mix strategies - product strategy and promotion strategy
12
Brand management ; Vol. 4
11
International marketing ; Vol. 3
11
Marketing strategy processes and tools
11
International marketing ; Vol. 2
9
Marketing strategy organization and implementation
9
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
9
Qualitative marketing research : approaches, techniques and analysis
8
Transforming e-business practices and applications : emerging technologies and concepts
8
Evolving and emerging issues in marketing strategy
7
History of marketing thought ; Volume 3
6
International marketing ; Vol. 1
6
Marketing-mix strategies - distribution strategy and pricing strategy
6
Relational and functional integration
6
SAGE library in marketing
6
Legends in marketing
5
Major theoretical debates and contemporary issues in marketing theory
5
SAGE benchmarks in culture and society
5
Strategic information systems ; Vol. 3
5
The evolution of integrated marketing communications : the customer-driven marketplace
5
The nature and scope of marketing research
5
Theoretical and empirical perspectives in critical marketing studies
5
Explanatory frameworks : economics, geography, social analysis
4
Key debates and contemporary issues in nonprofit marketing
4
The evolution of nonprofit marketing
4
Critical perspectives on business and management
3
Global-local consumption
3
Information systems, globalization and developing countries
3
Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
3
Macromarketing - a global focus ; Vol. 2
3
Macromarketing - a global focus ; Vol. 4
3
Michael Porter ; Vol. 1
3
more ...
less ...
Source
All
ECONIS (ZBW)
417
Showing
1
-
10
of
417
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brands without boundaries : the internationalisation of the designer retailer's
brand
Moore, Christopher M.
;
Fernie, John
;
Burt, Steven
-
2008
Persistent link: https://www.econbiz.de/10003656314
Saved in:
2
Consumer attitude toward
brand
extensions : an integrative model and research propositions
Czellar, Sandor
-
2009
Persistent link: https://www.econbiz.de/10003836114
Saved in:
3
How perceived
brand
globalness creates
brand
value
Steenkamp, Jan-Benedict E. M.
;
Batra, Rajeev
;
Alden, Dana
-
2010
Persistent link: https://www.econbiz.de/10003922860
Saved in:
4
Brand
diagnostics : mapping branding effects using consumer associative networks
Henderson, Geraldine Rosa
;
Iacobucci, Dawn
;
Calder, Bobby J.
-
2010
Persistent link: https://www.econbiz.de/10003924113
Saved in:
5
Builing strong brands in Asia : selecting the visual components of image to maximize
brand
strength
Henderson, Pamela W.
;
Cote, Joseph A.
;
Siew Meng Leong
; …
-
2010
Persistent link: https://www.econbiz.de/10003924183
Saved in:
6
The effect of
brand
attitude and
brand
image on
brand
equity
Faircloth, James B.
;
Capella, Louis M.
;
Alford, Bruce L.
-
2010
Persistent link: https://www.econbiz.de/10003924366
Saved in:
7
Brand
image and
brand
usage
Bird, M.
;
Channon, C.
;
Ehrenberg, Andrew S. C.
-
2010
Persistent link: https://www.econbiz.de/10003924368
Saved in:
8
Evaluation of
brand
extensions : the role of product feature similarity and
brand
concept consistency
Park, C. Whan
;
Milberg, Sandra
;
Lawson, Robert
-
2010
Persistent link: https://www.econbiz.de/10003924413
Saved in:
9
Consumer evaluation of vertical
brand
extensions and core brands
Kim, Chung K.
;
Lavack, Anne M.
;
Smith, Margo
-
2010
Persistent link: https://www.econbiz.de/10003924416
Saved in:
10
Brand
popularity, country image and market share : an empirical study
Kim, Chung Koo
;
Chung, Jay Young
-
2008
Persistent link: https://www.econbiz.de/10003656235
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->