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Brand management
104
Markenführung
104
Consumer behaviour
53
Konsumentenverhalten
53
Brand
35
Markenartikel
35
Markenimage
34
Brand image
33
Marketing management
14
Marketingmanagement
14
USA
10
United States
10
Brand extension
9
Corporate reputation
9
Firmenimage
9
Markentransfer
9
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7
Relationship marketing
7
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6
International marketing
6
Internationales Marketing
6
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6
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5
Marketing
5
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5
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5
World
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3
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3
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3
Lieferantenmanagement
3
Measurement
3
Messung
3
Multinationales Unternehmen
3
Supplier relationship management
3
Target group
3
Transnational corporation
3
Value analysis
3
Wertanalyse
3
Wirtschaftskultur
3
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Article
98
Book / Working Paper
8
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Reprint
Article in journal
10,122
Aufsatz in Zeitschrift
10,122
Aufsatz im Buch
2,379
Book section
2,379
Hochschulschrift
752
Thesis
525
Graue Literatur
498
Non-commercial literature
498
Case study
453
Fallstudie
453
Collection of articles of several authors
411
Sammelwerk
411
Aufsatzsammlung
308
Working Paper
305
Arbeitspapier
301
Dissertation u.a. Prüfungsschriften
132
Conference paper
123
Konferenzbeitrag
123
Ratgeber
100
Guidebook
94
Konferenzschrift
94
Lehrbuch
89
Textbook
75
Conference proceedings
55
Bibliografie enthalten
51
Bibliography included
51
Handbook
39
Handbuch
39
Interview
27
Fallstudiensammlung
16
Systematic review
14
Übersichtsarbeit
14
Article
13
Collection of articles written by one author
13
Sammlung
13
Glossar enthalten
11
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11
Mehrbändiges Werk
10
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English
105
German
1
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Keller, Kevin Lane
8
Dall'Olmo Riley, Francesca
6
Ehrenberg, Andrew S. C.
4
Park, C. Whan
4
Schmitt, Bernd
4
De Chernatony, Leslie
3
McCarthy, Michael S.
3
Aaker, David A.
2
Einwiller, Sabine
2
Elliott, Richard
2
Farr, Andy
2
Fournier, Susan
2
Hatch, Mary Jo
2
Jaworski, Bernard J.
2
MacInnis, Deborah J.
2
Milberg, Sandra J.
2
Schultz, Majken
2
Aaker, Jennifer
1
Abou Aish, Ehab M.
1
Agarwal, Manoj Kumar
1
Alden, Dana
1
Alford, Bruce L.
1
Alpert, Frank
1
Azoulay, Audrey
1
Barnard, Neil
1
Batra, Rajeev
1
Bergler, Georg
1
Berry, Leonard L.
1
Bhat, Sobodh
1
Biel, Alexander L.
1
Bird, M.
1
Bloom, Helen
1
Brasel, S. Adam
1
Bridges, Sheri
1
Brodie, Roderick J.
1
Brown, Stephen
1
Brown, Tom
1
Bungay Stanier, Michael
1
Burt, Steven
1
Calder, Bobby J.
1
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Corporate brand and corporate reputation
13
Brand management ; Vol. 2
12
Brand management ; Vol. 3
12
Brand management ; Vol. 1
10
The evolution of brands : from signals of quality to storehouses of trust
10
Brand management ; Vol. 4
9
Measuring and managing brands
9
International marketing ; Vol. 2
6
Marketing-mix strategies - product strategy and promotion strategy
5
SAGE library in marketing
5
Cross-cultural and critical perspectives on brands
3
Critical perspectives on business and management
2
Evolving and emerging issues in marketing strategy
2
Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
2
GEM-Reprint
1
Global-local consumption
1
Michael Porter ; Vol. 1
1
Nonprofit marketing : sectoral applications
1
Relational and functional integration
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
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ECONIS (ZBW)
106
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Return on marketing : using customer equity to focus marketing strategy
Rust, Roland T.
;
Lemon, Katherine N.
;
Zeithaml, Valerie A.
-
2009
Persistent link: https://www.econbiz.de/10003836717
Saved in:
2
Requirements for successful marketing alliances
Rich, Michael K.
-
2009
Persistent link: https://www.econbiz.de/10003836999
Saved in:
3
Brand management
Dall'Olmo Riley, Francesca
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003838866
Saved in:
4
Entry, multiple-brand firms and market share instability
Meisel, John B.
-
2010
Persistent link: https://www.econbiz.de/10003888371
Saved in:
5
Are the strategic stars aligned for your corporate brand?
Hatch, Mary Jo
;
Schultz, Majken
-
2009
Persistent link: https://www.econbiz.de/10003785028
Saved in:
6
Would a brand smell any sweeter by a corporate name?
De Chernatony, Leslie
-
2009
Persistent link: https://www.econbiz.de/10003785034
Saved in:
7
Corporate branding in the new economy
Leitch, Shirley
;
Richardson, Neil
-
2009
Persistent link: https://www.econbiz.de/10003785038
Saved in:
8
Credibility, emotion or reason?
Maathuis, Onno
;
Rodenburg, John
;
Sikkel, Dirk
-
2009
Persistent link: https://www.econbiz.de/10003785042
Saved in:
9
Bringing the corporation into corporate branding
Hatch, Mary Jo
;
Schultz, Majken
-
2009
Persistent link: https://www.econbiz.de/10003785050
Saved in:
10
Branding labour-intensive services
Berry, Leonard L.
;
Lampo, Sandra S.
-
2009
Persistent link: https://www.econbiz.de/10003785146
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