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Consumer behaviour
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Keller, Kevin Lane
6
Warde, Alan
5
Elliott, Richard
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Grönroos, Christian
4
Hill, Ronald Paul
4
Sheth, Jagdish N.
4
Tadajewski, Mark
4
Aaker, Jennifer
3
Blois, Keith J.
3
Dobscha, Susan
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Ehrenberg, Andrew S. C.
3
Erdem, Tülin
3
Fournier, Susan
3
Malhotra, Naresh K.
3
Monroe, Kent B.
3
New, Steve J.
3
Ozanne, Julie L.
3
Schmitt, Bernd
3
Valenzuela, Ana
3
Baron, Steve
2
Batra, Rajeev
2
Belk, Russell W.
2
Benet-Martínez, Verónica
2
Bhattacharya, C. B.
2
Brown, Tom
2
Farley, John U.
2
Farmer, David H.
2
Farr, Andy
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Foxall, Gordon R.
2
Garolera, Jordi
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Helper, Susan
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Holbrook, Morris B.
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Holt, Douglas B.
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Loewenstein, George F.
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MacMillan, Keith
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Relational and functional integration
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The evolution of brands : from signals of quality to storehouses of trust
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Cross-cultural and critical perspectives on brands
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Brand management ; Vol. 3
13
Brand management ; Vol. 2
12
Measuring and managing brands
11
The impact of theory on representations of the consumer and the marketing organisation
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Brand management ; Vol. 4
9
Corporate brand and corporate reputation
8
Qualitative marketing research : approaches, techniques and analysis
8
Marketing-mix strategies - product strategy and promotion strategy
7
Brand management ; Vol. 1
6
International marketing ; Vol. 3
6
Managing outsourcing relationships
6
Ethics, environment and social impacts
5
SAGE benchmarks in culture and society
5
Strategic information systems ; Vol. 2
5
Strategic information systems ; Vol. 3
5
International marketing ; Vol. 2
4
Legends in marketing
4
Theoretical and empirical perspectives in critical marketing studies
4
Transforming e-business practices and applications : emerging technologies and concepts
4
Macromarketing - a global focus ; Vol. 4
3
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
3
Marketing-mix strategies - distribution strategy and pricing strategy
3
Sage library in marketing
3
Critical marketing : issues in contemporary marketing
2
Critical perspectives on business and management
2
Developmental challenges in marketing research
2
Exotic preferences : behavioral economics and human motivation
2
Explanatory frameworks : economics, geography, social analysis
2
Global-local consumption
2
History of marketing thought ; Volume 2
2
History of marketing thought ; Volume 3
2
Major theoretical debates and contemporary issues in marketing theory
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Michael Porter ; Vol. 1
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Operational integration
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Premier reference source
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Quantitative marketing techniques and analyses
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The development of critical perspectives in marketing
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ECONIS (ZBW)
269
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1
Industrial source loyalty
Wind, Yoram
-
2008
Persistent link: https://www.econbiz.de/10003727052
Saved in:
2
Developing buyer-seller relationships
Dwyer, F. R.
;
Schurr, Paul H.
;
Oh, Sejo
-
2008
Persistent link: https://www.econbiz.de/10003727120
Saved in:
3
In search of a new logic for marketing : foundation of contemporary theory
Grönroos, Christian
-
2007
Persistent link: https://www.econbiz.de/10003377346
Saved in:
4
The price-quality-value relationship
Monroe, Kent B.
-
2011
Persistent link: https://www.econbiz.de/10009238856
Saved in:
5
An application of Keller's brand equity model in a B2B context
Kuhn, Kerri-Ann L.
;
Alpert, Frank
;
Pope, Nigel K. Ll.
-
2010
Persistent link: https://www.econbiz.de/10003922786
Saved in:
6
Consumers relationship theory in consumer research
Fournier, Susan
-
2009
Persistent link: https://www.econbiz.de/10003784609
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7
Toward a critique of brand relationships
Bengtsson, Anders
-
2009
Persistent link: https://www.econbiz.de/10003784615
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8
Designing loyalty-building programs for packaged goods brands
Roehm, Michelle L.
;
Pullins, Ellen
;
Roehm, Harper A.
-
2009
Persistent link: https://www.econbiz.de/10003784914
Saved in:
9
The service brand as relationships builder
Dall'Olmo Riley, Francesca
;
De Chernatony, Leslie
-
2010
Persistent link: https://www.econbiz.de/10003922792
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10
Customer loyalty
East, Robert
;
Wright, Mike
;
Vanhuele, M.
-
2010
Persistent link: https://www.econbiz.de/10003924353
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