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The influence of triad nations' environments on price-quality product strategies and MNC performance
Brouthers, Lance Eliot; Werner, Steve; Matulich, Erika - 2010
Persistent link: https://www.econbiz.de/10003889322
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Marketing universals : consumers' use of brand name, price, physical appearance, and retailer reputation as signals of product quality
Dawar, Niraj; Parker, Philip M. - 2009
Persistent link: https://www.econbiz.de/10003784807
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Cross-cultural and critical perspectives on brands
Elliott, Richard (contributor) - 2009
Persistent link: https://www.econbiz.de/10003784485
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Convergence and divergence in consumer behaviour : implications for global advertising
Mooij, Marieke K. de - 2009
Persistent link: https://www.econbiz.de/10003785265
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How global brands compete
Holt, Douglas B.; Quelch, John A.; Taylor, Earl L. - 2009
Persistent link: https://www.econbiz.de/10003785267
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Cultural paradoxes reflected in brand meaning : McDonald's in Shanghai, China
Eckhardt, Giana M.; Houston, Michael J. - 2009
Persistent link: https://www.econbiz.de/10003785273
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Building foreign brand personalities in Russia : the moderating effect of consumer ethnocentrism
Supphellen, Magne; Grønhaug, Kjell - 2009
Persistent link: https://www.econbiz.de/10003785279
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Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa; Laroche, Michel - 2009
Persistent link: https://www.econbiz.de/10003785576
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Right appeals for the "right self" : connectedness-separateness self-schema and cross-cultural persuasion
Wang, Charlie C. L. - 2009
Persistent link: https://www.econbiz.de/10003785625
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Methodological issues in cross-cultural marketing research: a state-of-the-art review
Malhotra, Naresh K.; Agarwal, James; Peterson, Mark A. - 2009
Persistent link: https://www.econbiz.de/10003794173