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Consumer behaviour
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Keller, Kevin Lane
6
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Warde, Alan
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4
Elliott, Richard
4
Hill, Ronald Paul
4
Schmitt, Bernd
4
Tadajewski, Mark
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Aaker, Jennifer
3
Craig, C. S.
3
Dobscha, Susan
3
Ehrenberg, Andrew S. C.
3
Erdem, Tülin
3
Fournier, Susan
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Ozanne, Julie L.
3
Valenzuela, Ana
3
Batra, Rajeev
2
Belk, Russell W.
2
Benet-Martínez, Verónica
2
Bhattacharya, C. B.
2
Brown, Tom
2
Cavusgil, S. Tamer
2
Farr, Andy
2
Foxall, Gordon R.
2
Garolera, Jordi
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Holbrook, Morris B.
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Holt, Douglas B.
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Jacobs, Laurence W.
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Katsikeas, Constantine S.
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Koed Madsen, Tage
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Kotabe, Masaaki
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Loewenstein, George F.
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Milberg, Sandra J.
2
Monroe, Kent B.
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The evolution of brands : from signals of quality to storehouses of trust
18
Cross-cultural and critical perspectives on brands
17
International marketing ; Vol. 2
16
Brand management ; Vol. 3
13
Measuring and managing brands
13
Brand management ; Vol. 2
12
International marketing ; Vol. 1
12
International marketing ; Vol. 3
9
The impact of theory on representations of the consumer and the marketing organisation
9
Brand management ; Vol. 1
8
Brand management ; Vol. 4
8
Marketing-mix strategies - product strategy and promotion strategy
8
Qualitative marketing research : approaches, techniques and analysis
8
Corporate brand and corporate reputation
6
Legends in marketing
5
Macromarketing - a global focus ; Vol. 4
5
SAGE benchmarks in culture and society
5
Theoretical and empirical perspectives in critical marketing studies
4
Ethics, environment and social impacts
3
Global-local consumption
3
Marketing-mix strategies - distribution strategy and pricing strategy
3
Rapid internationalization and international new ventures
3
Small business exporting: adoption of innovation
3
Strategic information systems ; Vol. 3
3
The development of critical perspectives in marketing
3
Transforming e-business practices and applications : emerging technologies and concepts
3
Critical marketing : issues in contemporary marketing
2
Critical perspectives on business and management
2
Developmental challenges in marketing research
2
Evaluating research and the question of criteriology
2
Evolving and emerging issues in marketing strategy
2
Exotic preferences : behavioral economics and human motivation
2
History of marketing thought ; Volume 3
2
Macromarketing - a global focus ; Vol. 2
2
Major theoretical debates and contemporary issues in marketing theory
2
Michael Porter ; Vol. 1
2
Michael Porter ; Vol. 4
2
Quantitative marketing techniques and analyses
2
The nature and scope of marketing research
2
Business ethics and strategy ; Vol. 2
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ECONIS (ZBW)
264
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1
The influence of triad nations' environments on price-quality product strategies and MNC performance
Brouthers, Lance Eliot
;
Werner, Steve
;
Matulich, Erika
-
2010
Persistent link: https://www.econbiz.de/10003889322
Saved in:
2
Marketing universals : consumers' use of brand name, price, physical appearance, and retailer reputation as signals of product quality
Dawar, Niraj
;
Parker, Philip M.
-
2009
Persistent link: https://www.econbiz.de/10003784807
Saved in:
3
Cross-cultural and critical perspectives on brands
Elliott, Richard
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003784485
Saved in:
4
Convergence and divergence in consumer behaviour : implications for global advertising
Mooij, Marieke K. de
-
2009
Persistent link: https://www.econbiz.de/10003785265
Saved in:
5
How global brands compete
Holt, Douglas B.
;
Quelch, John A.
;
Taylor, Earl L.
-
2009
Persistent link: https://www.econbiz.de/10003785267
Saved in:
6
Cultural paradoxes reflected in brand meaning : McDonald's in Shanghai, China
Eckhardt, Giana M.
;
Houston, Michael J.
-
2009
Persistent link: https://www.econbiz.de/10003785273
Saved in:
7
Building foreign brand personalities in Russia : the moderating effect of consumer ethnocentrism
Supphellen, Magne
;
Grønhaug, Kjell
-
2009
Persistent link: https://www.econbiz.de/10003785279
Saved in:
8
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
Saved in:
9
Right appeals for the "right self" : connectedness-separateness self-schema and cross-cultural persuasion
Wang, Charlie C. L.
-
2009
Persistent link: https://www.econbiz.de/10003785625
Saved in:
10
Methodological issues in cross-cultural marketing research: a state-of-the-art review
Malhotra, Naresh K.
;
Agarwal, James
;
Peterson, Mark A.
-
2009
Persistent link: https://www.econbiz.de/10003794173
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