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ECONIS (ZBW)
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Global marketing research
Kumar, V.
-
2015
Persistent link: https://www.econbiz.de/10011385811
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2
Customer relationship management : a databased approach
Kumar, V.
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2006
Persistent link: https://www.econbiz.de/10002137753
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3
Marketing research
Aaker, David A.
;
Kumar, V.
;
Day, George S.
;
Leone, Robert P.
-
2011
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10. ed., international student vers.
Persistent link: https://www.econbiz.de/10003918332
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4
Customer relationship management : concept, strategy, and tools
Kumar, V.
;
Reinartz, Werner J.
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2012
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2. ed.
Persistent link: https://www.econbiz.de/10009665779
Saved in:
5
Marketing research
Aaker, David A.
;
Kumar, V.
;
Leone, Robert P.
;
Day, George S.
-
2013
-
11. ed
Persistent link: https://www.econbiz.de/10009634514
Saved in:
6
Marketing research
Aaker, David A.
;
Day, George S.
-
2007
-
9. ed.
Persistent link: https://www.econbiz.de/10003316482
Saved in:
7
Marketing research : a global outlook
Kumar, V.
-
2015
Persistent link: https://www.econbiz.de/10014010654
Saved in:
8
Essentials of marketing research
Kumar, V.
;
Aaker, David A.
;
Day, George S.
-
2002
-
2nd ed.
Persistent link: https://www.econbiz.de/10001584595
Saved in:
9
Marketing research
Kumar, V.
;
Leone, Robert P.
;
Aaker, David A.
;
Day, George S.
-
2019
-
Thirteenth edition
Persistent link: https://www.econbiz.de/10011878503
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