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Consumer behaviour
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Urban, Glen L.
119
Montgomery, David B.
101
Hauser, John R.
44
Liberali, Guilherme
16
Braun, Michael
11
Isobe, Takehiko
9
Makino, Shige
9
Lages, Luis Filipe
8
Silk, Alvin J.
8
Yip, George S.
8
Ramus, Catherine A.
7
Sultan, Fareena
7
Weinberg, Bruce D.
7
Roberts, John H.
6
Berndt, Ernst R.
5
Clark, Bruce H.
5
Day, George S.
4
Hausman, Warren H.
4
Kalyanaram, Gurumurthy
4
Lieberman, Marvin B.
4
Roth, Aleda V.
4
Urbany, Joel E.
4
Wittink, Dick R.
4
Bart, Yakov
3
Hauser, John Richard
3
Hippel, Eric von
3
Morrison, Donald G.
3
Shankar, Venkatesh
3
Villalonga, Belen
3
Weinberg, Charles B.
3
Zaragoza, Carlos E.
3
Bordley, Robert F.
2
Brynjolfsson, Erik
2
Bui, Linda T.
2
Bui, Linda T. M.
2
Dholakia, Nikhilesh
2
Filipe Lages, Luis
2
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2
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Sloan School of Management, Massachusetts Institute of Technology (MIT)
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Working papers / Sloan School of Management, Massachusetts Institute of Technology (MIT)
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
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11
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10
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10
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7
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7
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5
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4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
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3
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2
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
2
European Journal of Marketing
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2
From Little's law to marketing science : essays in honor of John D.C. Little
2
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2
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2
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MSI reports : working paper series
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2
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1
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1
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1
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1
Does marketing need reform? : fresh perspectives on the future
1
Entscheidungshilfen im Marketing
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Graduate School of Business, Stanford University, Research Paper
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Handbook of marketing strategy
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Handbook of research in international marketing
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Industrial management review : IMR
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Industrial marketing : a German-American perspective ; with 29 tables
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Interfaces : the INFORMS journal on the practice of operations research
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ECONIS (ZBW)
115
RePEc
59
OLC EcoSci
36
USB Cologne (EcoSocSci)
6
Other ZBW resources
2
USB Cologne (business full texts)
1
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121
Strategic marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503400
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122
John D. C. Little
Hauser, John R.
;
Urban, Glen L.
- In:
Profiles in operations research : pioneers and innovators
,
(pp. 659-676)
.
2011
Persistent link: https://www.econbiz.de/10009260014
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123
The case for "benevolent" mobile apps
Urban, Glen L.
;
Sultan, Fareena
- In:
MIT sloan management review
56
(
2014/15
)
2
,
pp. 31-37
Persistent link: https://www.econbiz.de/10011339165
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124
Competitive information, trust, brand cconsideration and sales : two field experiments
Liberali, Guilherme
;
Urban, Glen L.
;
Hauser, John R.
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
2
,
pp. 101-113
Persistent link: https://www.econbiz.de/10009746305
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125
Website Morphing 2.0 : switching costs, partial exposure, random exit, and when to morph
Hauser, John R.
;
Liberali, Guilherme
;
Urban, Glen L.
- In:
Management science : journal of the Institute for …
60
(
2014
)
6
,
pp. 1594-1616
Persistent link: https://www.econbiz.de/10010381857
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126
Morphing banner advertising
Urban, Glen L.
;
Liberali, Guilherme
;
MacDonald, Erin
; …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 27-46
Persistent link: https://www.econbiz.de/10010337974
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127
John D.C. Little : a profile
Hauser, John R.
;
Urban, Glen L.
- In:
From Little's law to marketing science : essays in …
,
(pp. 1-20)
.
2016
Persistent link: https://www.econbiz.de/10011436070
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128
Morphing banner advertising
Urban, Glen L.
;
Liberali, Guilherme
;
MacDonald, Erin
; …
- In:
From Little's law to marketing science : essays in …
,
(pp. 211-251)
.
2016
Persistent link: https://www.econbiz.de/10011436077
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129
Website morphing
Hauser, John R.
;
Urban, Glen L.
;
Liberali, Guilherme
; …
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 202-223
Persistent link: https://www.econbiz.de/10003843212
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130
Discussion on "Website morphing" by Hauser, Urban, Liberali, and Braun
Gittins, John
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 225
Persistent link: https://www.econbiz.de/10003843218
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