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The effect of service brand extensions on corporate image: An empirical model
Pina, Jose M.; Martinez, Eva; Chernatony, Leslie de; … - In: European journal of marketing : EJM 40 (2006) 1-2, pp. 174-197
Persistent link: https://www.econbiz.de/10006075539
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The criteria for successful services brands
Chernatony, Leslie de; Segal-Horn, Susan - In: European journal of marketing : EJM 37 (2003) 7, pp. 1095-1118
Persistent link: https://www.econbiz.de/10006083712
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Corporate branding and corporate brand performance
Harris, Fiona; Chernatony, Leslie de - In: European journal of marketing : EJM 35 (2001) 3-4, pp. 441-456
Persistent link: https://www.econbiz.de/10006091192
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Corporate marketing and service brands: Moving beyond the fast-moving consumer goods model
McDonald, Malcolm H.B.; Chernatony, Leslie de; Harris, Fiona - In: European journal of marketing : EJM 35 (2001) 3-4, pp. 335-352
Persistent link: https://www.econbiz.de/10006091198
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Number 1-2 - Added value: Its nature, roles and sustainability
Chernatony, Leslie de; Harris, Fiona; Dall'Olmo Riley, … - In: European journal of marketing : EJM 34 (2000) 1-2, pp. 39-56
Persistent link: https://www.econbiz.de/10006094650
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Modelling the components of the brand
Chernatony, Leslie de; Dall'Olmo Riley, Francesca - In: European journal of marketing : EJM 32 (1998) 11-12, pp. 1074-1090
Persistent link: https://www.econbiz.de/10006098400
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2001 - The Brand Management Odyssey
Chernatony, Leslie de - In: Journal of general management 21 (1996) 4, pp. 15-30
Persistent link: https://www.econbiz.de/10006633683
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Book reviews - The mental world of brands: Mind, memory and brand success
Franzen, Giep; Bouwman, Margot; Chernatony, Leslie de - In: International journal of market research : JMRS ; the … 44 (2002) 4, pp. 487
Persistent link: https://www.econbiz.de/10006695222
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Book reviews - From brand vision to brand revaluation: Strategically building and sustaining brands
Chernatony, Leslie De; Bradley, Nigel - In: International journal of market research : JMRS ; the … 44 (2002) 2, pp. 245
Persistent link: https://www.econbiz.de/10006695668
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Virtual reality techniques in NPD research
Rosenberger III, Philip J.; Chernatony, Leslie de - In: Journal of the Market Research Society : JMRS 37 (1995) 4, pp. 345-356
Persistent link: https://www.econbiz.de/10006707270