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Reis, A. P. van der - In: News bulletin / Bureau of Market Research, University … 36 (1970), pp. 12-18

Persistent link: https://www.econbiz.de/10002680945

Geiger, Joan A. - In: Journal of advertising research 11 (1971) 5, pp. 15-22

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Lundstrom, William J.; Sciglimpaglia, Donald - In: Journal of marketing 41 (1977) 3, pp. 72-79

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Baker, Michael J.; Churchill jr., Gilbert A. - In: Journal of marketing research : JMR 14 (1977) 4, pp. 538-555

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Martino, Horst Dieter - In: Markenartikel : das Magazin für Markenführung 27 (1965) 5, pp. 285-292

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Arrington, Robert L. - In: Journal of business ethics : JOBE 1 (1982) 1, pp. 3-12

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Bergler, Reinhold - In: Markenartikel : das Magazin für Markenführung 37 (1975) 6, pp. 230-238

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Esomar - 1970

Persistent link: https://www.econbiz.de/10002051900

Conrads, Bernhard - In: GFM-Mitteilungen zur Markt- und Absatzforschung 19 (1973) 3, pp. 72-75

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Bowring, Colin - In: Journal of the Market Research Society : JMRS 27 (1985) 4, pp. 215-230

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