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Values, lifestyles, and psychographics
Kahle, Lynn R. (contributor) - 1997
Persistent link: https://www.econbiz.de/10004347392
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Psychological processes and advertising effects : theory, research, and applications ; [papers ... presented at the Second Annual Conference on Advertising and Consumer Psychology...
Alwitt, Linda F. (contributor) - In: Advertising and consumer psychology : selected papers … 2] (1985)
Persistent link: https://www.econbiz.de/10004665433
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The psychology of entertainment media : blurring the lines between entertainment and persuasion
Shrum, L. J. (contributor) - 2004
Persistent link: https://www.econbiz.de/10004735215
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Mind to mind marketing : communicating with 21st-century customers
Alder, Harry - 2001
Persistent link: https://www.econbiz.de/10004749018
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Consumer recall of brand and product class under conditioning of music fromtelevision commericials
Paltschik, Mikael - 1987
Persistent link: https://www.econbiz.de/10013400713
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Die Werbemittel und ihre psychologische, künstlerische und technische Gestaltung
Kropff, Hanns F. J. - 1961 - 2. Aufl.
Persistent link: https://www.econbiz.de/10013327322
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Selektive Werbung
Mühlbacher, Hans - 1982
Persistent link: https://www.econbiz.de/10014002813
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Die stärksten Appelle : Sex contra Facts
Suhr, Werner - 1963 - 1. Aufl
Persistent link: https://www.econbiz.de/10014422956
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"I'm (not) offended by whom I see!" : the role of culture and model ethnicity in shaping consumers' responses toward offensive nudity advertising in Asia and Western Europe
Terlutter, Ralf; Diehl, Sandra; Koinig, Isabell; Chan, Kara - In: Journal of advertising 51 (2022) 1, pp. 57-75
Persistent link: https://www.econbiz.de/10013362248
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I'm with the brand : the secret dialogue between what we buy and who we are
Walker, Rob - 2008
Persistent link: https://www.econbiz.de/10004921608