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Advertising management
Aaker, David A.; Myers, John G. - 1987 - 3. ed
Persistent link: https://www.econbiz.de/10000736288
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The role of risk in explaining differences in profitability
Aaker, David A. - In: Academy of Management journal : AMJ 30 (1987) 2, pp. 277-296
Persistent link: https://www.econbiz.de/10001032333
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The strategic role of product quality
Jacobson, Robert - In: Journal of marketing 51 (1987) 4, pp. 31-44
Persistent link: https://www.econbiz.de/10001052836
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Marken erfolgreich gestalten : die 20 wichtigsten Grundsätze der Markenführung
Aaker, David A.; Stahl, Florian; Stöckle, Felix - 2015
Persistent link: https://www.econbiz.de/10011337210
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Strategic market management
Aaker, David A.; Moorman, Christine - 2018
Persistent link: https://www.econbiz.de/10011712032
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Contemplating the futures of branding
Breazeale, Michael; Fournier, Susan; Avery, Jill; … - In: Strong brands, strong relationships, (pp. 395-414). 2015
Persistent link: https://www.econbiz.de/10011316647
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Strategic market management : global perspectives
Aaker, David A.; McLoughlin, Damien - 2010 - 1. ed.
Strategic market management : an overview -- External and customer analysis -- Competitor analysis -- Market/submarket analysis -- Environmental analysis and strategic uncertainty -- Internal analysis -- Creating advantage : synergy and commitment vs. opportunism vs -- Alternative value...
Persistent link: https://www.econbiz.de/10003901296
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Evaluating Aaker's sources of brank equity and the mediating role of brand image
Gill, Manpreet Singh; Dawra, Jagrook - In: Journal of targeting, measurement and analysis for marketing 18 (2010) 3/4, pp. 189-198
Persistent link: https://www.econbiz.de/10008840824
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Managing the corporate brand : the effects of corporate marketing activity on consumer evaluations of brand extensions
Keller, Kevin Lane; Aaker, David A. - 1997
Persistent link: https://www.econbiz.de/10010366609
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The impact of corporate marketing on a company's brand extensions
Keller, Kevin Lane; Aaker, David A. - In: Revealing the corporation : perspectives on identity, …, (pp. 272-298). 2003
Persistent link: https://www.econbiz.de/10001761987