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Komunikacja rynkowa : strategie i instrumenty

Pilarczyk, Bogna (contributor) - 2011

Persistent link: https://www.econbiz.de/10009535388

Editorial: qualitative research in business marketing management

Lindgreen, Adam; Di Benedetto, C. Anthony; Thornton, … - In: Industrial marketing management : the international … 98 (2021), pp. A1-A9

Persistent link: https://www.econbiz.de/10013206341

Consumers, markets and marketplaces

Powell, Helen - In: Promotional culture and convergence : markets, methods, …, (pp. 23-50). 2013

Persistent link: https://www.econbiz.de/10009736344

Principles of Marketology, Volume 1 : Theory

Aghazadeh, Hashem - 2016

Persistent link: https://www.econbiz.de/10012396696

Principles of Marketology, Volume 2 : Practice

Aghazadeh, Hashem - 2017

Businesses today operate in a more complex and turbulent environment and face intense competition. To be successful, businesses must intelligently understand and deal with their changing environment and market. In this book, Hashem Aghazadeh introduces marketology as a market-related system that...