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Essentials of marketing research

Kumar, V.; Aaker, David A.; Day, George S. - 2002 - 2nd ed.

Persistent link: https://www.econbiz.de/10001584595

Research in marketing. Papers read at the 7. Annual Conference of the Market Research Society, Eastbourne, March 1964

1964

Persistent link: https://www.econbiz.de/10000577601

Rethinking the market research curriculum

Nunan, Daniel; Di Domenico, MariaLaura - In: International journal of market research 61 (2019) 1, pp. 22-32

Persistent link: https://www.econbiz.de/10012171922

R2M Index 1.0 : assessing the practical relevance of academic marketing articles

Jedidi, Kamel; Schmitt, Bernd; Ben Sliman, Malek; Li, Yanyan - In: Journal of marketing 85 (2021) 5, pp. 22-41

Persistent link: https://www.econbiz.de/10012608656

From subsistence marketplaces up, from general macromarketing theories down : bringing marketing's contribution to development into the theoretical midrange

Ingenbleek, Paul T. M. - In: Journal of macromarketing : examining the interactions … 34 (2014) 2, pp. 199-212

Persistent link: https://www.econbiz.de/10010380639

The influence of marketing scholarship’s legacy on nonprofit marketing

Wymer, Walter - In: International Journal of Financial Studies : open … 1 (2013) 3, pp. 102-118

This inquiry contributes to the literature on the development of “nonprofit marketing thought” by describing how the … field’s early period established a legacy effect on nonprofit marketing scholarship to the present day. This qualitative … relevant issues that have influenced the development of nonprofit marketing scholarship. The investigation suggests that …

Persistent link: https://www.econbiz.de/10010197480

On "brand" : whether a semiotic marketing system or not

Gaski, John F. - In: Journal of macromarketing : examining the interactions … 35 (2015) 3, pp. 387-390

Persistent link: https://www.econbiz.de/10011339723

Rethinking the relationship between social/nonprofit marketing and commercial marketing

Andreasen, Alan R. - In: Journal of public policy & marketing : JPP & M ; an … 31 (2012) 1, pp. 36-41

Persistent link: https://www.econbiz.de/10009565310

A review of the relationships and impact of market orientation and market positioning on organisational pferformance

Blackson, Charles; Cowan, Kirsten; Crawford, John C.; … - In: Journal of strategic marketing 21 (2013) 6, pp. 499-512

Persistent link: https://www.econbiz.de/10010207290

The conceptual contributions of Shelby D. Hunt : foundations for advancing the marketing discipline

Madhavaram, Sreedhar - In: Journal of global scholars of marketing science : … 31 (2021) 2, pp. 234-254

Persistent link: https://www.econbiz.de/10012497122