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Marketing management : readings in operational effectiveness
Shapiro, Stanley J. - 1974
Persistent link: https://www.econbiz.de/10000329047
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The new marketing
Fulmer, Robert M. - 1976
Persistent link: https://www.econbiz.de/10000042190
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Innovation in marketing : new perspectives for profit and growth
Levitt, Theodore - 1962
Persistent link: https://www.econbiz.de/10000052459
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Modern marketing management : selected readings
Lawrence, Raymond John - 1971
Persistent link: https://www.econbiz.de/10000327968
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Marketing and the new science of planning
King, Robert L. (contributor) - 1968
Persistent link: https://www.econbiz.de/10000674896
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Planning and problem solving in marketing
Alderson, Wroe; Green, Paul E. - 1964 - 1. print
Persistent link: https://www.econbiz.de/10000608375
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Problems in marketing
Brown, Milton P.; Cardozo, Richard N.; Cunningham, Scott M. - 1968 - 4. ed
Persistent link: https://www.econbiz.de/10000554491
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Problems in marketing
Star, Steven H.; Davis, Nancy J.; Lovelock, Christopher H. - 1977 - 5. ed
Persistent link: https://www.econbiz.de/10000558267
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Managerial marketing policies and decisions
Meloan, Taylor W. (compiler);  … - 1970
Persistent link: https://www.econbiz.de/10001932753
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Applied Marketing : anwendungsorientierte Marketingwissenschaft der deutschen Fachhochschulen ; mit 260 Abb. und 56 Tabellen
Kamenz, Uwe (ed.) - 2003
Persistent link: https://www.econbiz.de/10001753842