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Advertisers and American broadcasting : from institutional sponsorship to the creative revolution

Meyers, Cynthia B. - In: Business history review 95 (2021) 3, pp. 447-481

Persistent link: https://www.econbiz.de/10012705106

Advertising in radio and television broadcasts

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Scheduling commercial viedeotapes in broadcast television

Bollapragada, Srinivas (contributor); … - 2002 - [Elektronische Ressource]

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Advertising Revenue Optimization in Live Television Broadcasting

Popescu, Dana - 2015

In live broadcasting, the break lengths available for commercials are not always fixed and known in advance (e.g., strategic and injury time-outs are of variable duration in live sports transmissions). Broadcasters actively manage their advertising revenue by jointly optimizing sales and...

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Making TV a two-way street : changing viewer engagement through interaction

Schreiber, Michael - In: Kellogg on advertising & media : the Kellogg School of …, (pp. 37-55). 2008

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Advertising practitioner perceptions of HDTV advertising : a diffusion of innovations perspective

Pashupati, Kartik; Kendrick, Alice - In: JMM : the international journal on media management 10 (2008) 4, pp. 158-178

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Television: back to the future

Sharp, Byron; Beal, Virginia; Collins, Martin - In: Journal of advertising research 49 (2009) 2, pp. 211-219

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Enhancing the television-viewing experience through commercial interruptions

Nelson, Leif D.; Meyvis, Tom; Galak, Jeff - In: Journal of consumer research : JCR ; an … 36 (2009/10) 2, pp. 160-172

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Are local TV markets separate markets?

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The effectiveness and targeting of television advertising

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