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In defense of challenger marketing
Lim, Weng Marc - In: Journal of business-to-business marketing 27 (2020) 4, pp. 397-406
Persistent link: https://www.econbiz.de/10012392048
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What will business-to-business marketers learn from neuro-marketing? : insights for business marketing practice
Lim, Weng Marc - In: Journal of business-to-business marketing 25 (2018) 3, pp. 251-259
Persistent link: https://www.econbiz.de/10011917211
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Segmentation marketing : new methods for capturing business markets
Berrigan, John; Finkbeiner, Carl - 1992 - 1. ed
Persistent link: https://www.econbiz.de/10000854741
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Segmentation and positioning for strategic marketing decisions
Myers, James H. - 1996
Persistent link: https://www.econbiz.de/10000584302
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Zielgruppen im Marketing : methodische Ansätze zur Zielgruppendefinition im Marketing für Nahrungsmittel
Teichert, Lutz H. - 1977
Persistent link: https://www.econbiz.de/10000541919
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Die segmentorientierte Marketingplanung im Einzelhandelsbetrieb
Büttner, Herbert - 1986
Persistent link: https://www.econbiz.de/10000700159
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Dynamisches Segment-Management auf Hochtechnologiemärkten
Breuer, Wolfgang - 1994
Persistent link: https://www.econbiz.de/10000423562
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Developing effective communications strategy : a benefit segmentation approach
Haley, Russell I. - 1985
Persistent link: https://www.econbiz.de/10000087995