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Is the more always better? : a comparative study of internal and external integration practices in new product and new service development
Homburg, Christian; Kuehnl, Christina - In: Journal of business research : JBR 67 (2014) 7, pp. 1360-1367
Persistent link: https://www.econbiz.de/10010379345
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Corporate social responsibility in business-to-business markets : how organizational customers account for supplier corporate social responsibility engagement
Homburg, Christian; Stierl, Marcel; Bornemann, Torsten - In: Journal of marketing 77 (2013) 6, pp. 54-72
Persistent link: https://www.econbiz.de/10010203365
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Firm-hosted online brand communities and new product success
Gruner, Richard L.; Homburg, Christian; Lukas, Bryan A. - In: Journal of the Academy of Marketing Science 42 (2014) 1, pp. 29-48
Persistent link: https://www.econbiz.de/10010256716
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A configurational approach to strategic account management effectiveness
Homburg, Christian; Workman, John P.; Jensen, Ove - In: Handbook of strategic account management : a …, (pp. 289-316). 2014
Persistent link: https://www.econbiz.de/10010341332
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How price complexity takes its toll : the neglected role of a simplicity bias and fairness in price evaluations
Homburg, Christian; Totzek, Dirk; Krämer, Melanie - In: Journal of business research : JBR 67 (2014) 6, pp. 1114-1122
Persistent link: https://www.econbiz.de/10010364509
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Delusive perception : antecedents and consequences of salespeople's misperception of customer commitment
Homburg, Christian; Bornemann, Torsten; Kretzer, Max - In: Journal of the Academy of Marketing Science 42 (2014) 2, pp. 137-153
Persistent link: https://www.econbiz.de/10010345196
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In the eye of the beholder? : the effect of product appearance on shareholder value
Bornemann, Torsten; Schöler, Lisa; Homburg, Christian - In: The journal of product innovation management : an … 32 (2015) 5, pp. 704-715
Persistent link: https://www.econbiz.de/10011441452
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Motivating sales reps for innovation selling in different cultures
Hohenberg, Sebastian; Homburg, Christian - In: Journal of marketing 80 (2016) 2, pp. 101-120
Persistent link: https://www.econbiz.de/10011458675
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New product design : concept, measurement, and consequences
Homburg, Christian; Schwemmle, Martin; Kuehnl, Christina - In: Journal of marketing 79 (2015) 3, pp. 41-56
Persistent link: https://www.econbiz.de/10011485860
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Exploring subsidiary desire for autonomy : a conceptual framework and empirical findings
Homburg, Christian; Prigge, Jana-Kristin - In: Journal of international marketing 22 (2014) 4, pp. 21-43
Persistent link: https://www.econbiz.de/10010472881