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Advertising Management : Concepts, Theories, Research and Trends
Rabindranath, Manukonda; Singh, Aradhana Kumari - 2024
Chapter 1: Advertising Basics -- Chapter 2: Types Of Advertising -- Chapter 3: Public Service Advertising -- Chapter 4 …: Advertising Campaign And Media Planning -- Chapter 5: Advertising Agency -- Chapter 6: Understanding Advertising Process: Models … And Theories -- Chapter 7: Advertising Research. . …
Persistent link: https://www.econbiz.de/10014451754
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Issues in advertising
Reekie, W. Duncan - 1988
Persistent link: https://www.econbiz.de/10000806617
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Service quality of advertising and promotions agencies in South Africa
Quebra, Bruno; Bick, Geoff; Abratt, Russell - In: Journal of promotion management : JPM 19 (2013) 5, pp. 605-628
Persistent link: https://www.econbiz.de/10010233251
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Advertising worldwide : advertising conditions in selected countries
Kloss, Ingomar (ed.); Abé, Makoto (contributor) - 2001
Persistent link: https://www.econbiz.de/10001520253
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A framework for the sustainability of advertising agencies in an emerging economy : the case of South Africa
Mokoena, Alistair; Prinsloo, Johannes Jürgens; Gawlik, … - In: Journal of marketing communications 29 (2023) 1, pp. 46-66
Persistent link: https://www.econbiz.de/10014232398
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Advertising management
Aaker, David A. (ed.); Myers, John G. (contributor) - 1975
Persistent link: https://www.econbiz.de/10000055005
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Mad women : gendered divisions in the Swedish advertising industry, 1930-2012
Arnberg, Klara; Svanlund, Jonatan - In: Business history 59 (2017) 1/2, pp. 268-291
Persistent link: https://www.econbiz.de/10011670877
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Advertising industry evolution : agency creativity, fluid teams and diversity : an exploratory investigation
Lynch, Jacqueline - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 9/10, pp. 845-866
Persistent link: https://www.econbiz.de/10012178439
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How do emerging countries influence the advertising world of tomorrow? : an analysis of last year's Cannes International Festival of Creativity
Runge, Henrike; Botzenhardt, Florian; Ferdinand, … - In: Markenbrand : die Strategiequelle ; Zeitschrift für … (2014) 1, pp. 34-41
emerging and developing countries. This fact is surprising considering the background of relatively low local advertising …Das internationale Werbefestival in Cannes ist einer der wichtigsten internationalen Gradmesser für kreative Werbung …
Persistent link: https://www.econbiz.de/10010424084
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The future of creativity in advertising
Belch, Michael A.; Belch, George E. - In: Journal of promotion management : JPM 19 (2013) 4, pp. 395-399
Persistent link: https://www.econbiz.de/10010198663