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Multitier store brands and channel profits
Amaldoss, Wilfred; Shin, Woochoel - In: Journal of marketing research : JMR 52 (2015) 6, pp. 754-767
Persistent link: https://www.econbiz.de/10011421696
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Aggressive or partnership strategy : which choice is better for the national brand?
Amrouche, Nawel; Yan, Ruiliang - In: International journal of production economics 166 (2015), pp. 50-63
Persistent link: https://www.econbiz.de/10011334066
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Price competition and store competition : store brands vs national brand
Choi, Sungchul; Fredj, Karima - In: European journal of operational research : EJOR 225 (2013) 1, pp. 166-178
Persistent link: https://www.econbiz.de/10009706132
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The role of rebates in the hybrid competition between a national brand and a private label with present-biased consumers
Liang, Donghan; Li, Gang; Sun, Linyan; Chen, Yubao - In: International journal of production economics 145 (2013) 1, pp. 208-219
Persistent link: https://www.econbiz.de/10009785301
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Offering value and capturing surplus : a strategy for private label sales in a new customer loyalty building scenario
Hoskins, Jake D. - In: Journal of retailing and consumer services 28 (2016), pp. 274-280
Persistent link: https://www.econbiz.de/10011434182
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Will they return? : Getting private label consumers to come back : price, promotion, and new product effects
Abril Barrie, Carmen; Sanchez, Joaquin - In: Journal of retailing and consumer services 31 (2016), pp. 109-116
Persistent link: https://www.econbiz.de/10011528544
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Marketing store brands and manufacturer brands : role of referent and expert power in merchandising decisions
Chimhundu, Ranga - In: The journal of brand management : an international journal 23 (2016) 5, pp. 24-40
Persistent link: https://www.econbiz.de/10011565273
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Determinants of store brand share
Sethuraman, Raj; Katrijn, Gielens - In: Journal of retailing 90 (2014) 2, pp. 141-153
Persistent link: https://www.econbiz.de/10010402353
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Beyond private label panache : the effect of store image and perceived price on brand prestige
Beneke, Justin; Zimmerman, Natalia - In: The journal of consumer marketing 31 (2014) 4, pp. 301-311
Persistent link: https://www.econbiz.de/10010416688
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Price-quality relationship in pricing strategies for private labels
Olbrich, Rainer; Jansen, Hans Christian - In: The journal of product & brand management 23 (2014) 6, pp. 429-438
Persistent link: https://www.econbiz.de/10010429349