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Boomerang effects of low price discounts : how low price discounts affect purchase propensity
Cai, Fengyan; Bagchi, Rajesh; Gauri, Dinesh Kumar - In: Journal of consumer research : JCR ; an … 42 (2015/2016) 5, pp. 804-816
Persistent link: https://www.econbiz.de/10011435803
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The influence of tourists' expectations on purchase intention : linking marketing strategy for low-cost airlines
Chiu, Su-Chin; Liu, Chih-Hsing; Tu, Jin-Hua - In: Journal of air transport management 53 (2016), pp. 226-234
Persistent link: https://www.econbiz.de/10011546530
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Assessing the impact of price promotions on consumer response to online stockouts
Peinkofer, Simone T.; Esper, Terry L.; Smith, Ronn J.; … - In: Journal of business logistics : JBL 36 (2015) 3, pp. 260-272
Persistent link: https://www.econbiz.de/10011482430
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Sometimes "fee" is better than "free" : token promotional pricing and consumer reactions to price promotion offering product upgrades
Mao, Wen - In: Journal of retailing 92 (2016) 2, pp. 173-184
Persistent link: https://www.econbiz.de/10011505004
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Antecedents and consequences of consumer commitment in traditional and low-cost airlines
Curras-Perez, Rafael; Sánchez, Isabel - In: Journal of travel and tourism marketing 33 (2016) 4/6, pp. 899-911
Persistent link: https://www.econbiz.de/10011517496
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How sales promotions affect consumers : theory and empirical evidence from China market
Hao, Liaogang - 2015
Persistent link: https://www.econbiz.de/10011560245
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Promote the price promotion : the effects of price promotions on customer evaluations in coffee chain stores
Huang, Hui-chun; Chang, Ya-ting; Yeh, Che-yi; Liao, … - In: International journal of contemporary hospitality management 26 (2014) 7, pp. 1065-1082
Persistent link: https://www.econbiz.de/10010426077
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Comparing retail formats in an emerging market : influence of credit and low price guarantee on purchase intention
Saini, Gordhan K.; Sahay, Arvind - In: Journal of Indian business research 6 (2014) 1, pp. 48-69
Persistent link: https://www.econbiz.de/10010491872
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High versus low online price discounts : effects on customers' perception of risk
Lee, Jung Eun; Stoel, Leslie - In: The journal of product & brand management 23 (2014) 6, pp. 401-412
Persistent link: https://www.econbiz.de/10010429354