Showing 1 - 10 of 169
Persistent link: https://www.econbiz.de/10003752230
Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this is the definitive text on the meaning, causes, and consequences of customer satisfaction. It covers every psychological aspect of satisfaction formation, and the contents are applicable to all...
Persistent link: https://www.econbiz.de/10014497661
Persistent link: https://www.econbiz.de/10003328521
Persistent link: https://www.econbiz.de/10003976983
Persistent link: https://www.econbiz.de/10001098561
Persistent link: https://www.econbiz.de/10001019287
Persistent link: https://www.econbiz.de/10001020612
Persistent link: https://www.econbiz.de/10001021718
Persistent link: https://www.econbiz.de/10001043160
Discussing the latest research and theory in customer satisfaction and services marketing, the topics include: the measurement of the managerial impact on service quality improvement; new methods of assessing the various elements of service quality; and philosophies of the nature of customer value
Persistent link: https://www.econbiz.de/10013208145