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Strategic market decisions
Cox, Keith Kohn (contributor); McGinnis, Vern J. (contributor) - 1982
Persistent link: https://www.econbiz.de/10000051823
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Multiattribute decisions in marketing : a measurement approach
Green, Paul E.; Wind, Yoram - 1973
Persistent link: https://www.econbiz.de/10000055706
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An econometric approach to a marketing decision model
Frank, Ronald E.; Frank, Ronald Edward; Massy, William … - 1971
Persistent link: https://www.econbiz.de/10000572082
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Marketing problems : from analysis to decision
Butler, Patrick - 2009
Persistent link: https://www.econbiz.de/10003794752
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A strategy to communicate corporate social responsibility : cause related marketing and its dark side
Baghi, Ilaria; Rubaltelli, Enrico; Tedeschi, Marcello - In: Corporate social responsibility and environmental management 16 (2009) 1, pp. 15-26
Persistent link: https://www.econbiz.de/10003804985
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Product-market competition and managerial autonomy
Ruzzier, Christian Alejandro - 2009
Persistent link: https://www.econbiz.de/10003818761
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Marketing decision support models : the marketing engineering approach
Lilien, Gary L.; Rangaswamy, Arvind - In: The handbook of marketing research : uses, misuses, and …, (pp. 230-254). 2006
Persistent link: https://www.econbiz.de/10003420120
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Handbook of consumer psychology
Haugtvedt, Curtis P. (ed.); Herr, Paul M. (contributor);  … - 2008
review of theory and research studies in consumer psychology and marketing, advertising and consumer behaviour …
Persistent link: https://www.econbiz.de/10003457714
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Understanding the relational ecosystem in a connected world
Henderson, Conor M.; Palmatier, Robert W. - In: The connected customer : the changing nature of …, (pp. 37-75). 2010
Persistent link: https://www.econbiz.de/10003951885
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Is Mr. Spock a good candidate for being a connected customer? : the role of emotion in decision making
Shiv, Baba - In: The connected customer : the changing nature of …, (pp. 141-161). 2010
Persistent link: https://www.econbiz.de/10003951889