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51
Advertising
and selling
Hollingworth, Harry L.
-
1985
-
Reprint, orig. publ. New York 1913
Persistent link: https://www.econbiz.de/10000697050
Saved in:
52
The
theory
of
advertising
Scott, Walter Dill
-
1985
-
Reprint, orig. publ. Boston 1903
Persistent link: https://www.econbiz.de/10000702284
Saved in:
53
The codes of
advertising
: fetishism and the political economy of meaning in the consumer society
Jhally, Sut
-
1987
Persistent link: https://www.econbiz.de/10000702319
Saved in:
54
Die Legende von den "geheimen Verführern" : kritische Analysen zur unterschwelligen Wahrnehmung und Beeinflussung
Brand, Horst W.
-
1978
Persistent link: https://www.econbiz.de/10000067280
Saved in:
55
Advertising
psychology and research : an introductory book
Lucas, Darrell B.
;
Britt, Steuart H.
-
1950
Persistent link: https://www.econbiz.de/10000038180
Saved in:
56
Visual metaphor in
advertising
: is the persuasive effect attributable to visual argumentation or metaphorical rheotoric?
Jeong, Se-Hoon
- In:
Journal of marketing communications
14
(
2008
)
1
,
pp. 59-73
Persistent link: https://www.econbiz.de/10003737760
Saved in:
57
Targeting a minority without alienating the majority :
advertising
to gays and lesbians in mainstream media
Oakenfull, Gillian K.
;
McCarthy, Michael S.
;
Greenlee, …
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 191-198
Persistent link: https://www.econbiz.de/10003742651
Saved in:
58
The psychology of
advertising
: [a simple exposition of the principles of psychology in their relation to successful
advertising
]
Scott, Walter Dill
-
1978
-
5. ed.; [Nachdr. d. Ausg.] Boston 1913
Persistent link: https://www.econbiz.de/10002786612
Saved in:
59
The spacing effects of multiple exposures on memory: implications for
advertising
scheduling
Sawyer, Alan G.
;
Noel, Hayden
;
Janiszewski, Chris
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 193-197
Persistent link: https://www.econbiz.de/10003860566
Saved in:
60
Reaching the model minority : ethnic differences in responding to culturally embedded targeted- and non-targeted advertisements
Appiah, Osei
;
Liu, Yung-I
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
1
,
pp. 27-41
Persistent link: https://www.econbiz.de/10003862202
Saved in:
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