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Advertising and selling
Hollingworth, Harry L. - 1985 - Reprint, orig. publ. New York 1913
Persistent link: https://www.econbiz.de/10000697050
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The theory of advertising
Scott, Walter Dill - 1985 - Reprint, orig. publ. Boston 1903
Persistent link: https://www.econbiz.de/10000702284
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The codes of advertising : fetishism and the political economy of meaning in the consumer society
Jhally, Sut - 1987
Persistent link: https://www.econbiz.de/10000702319
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Die Legende von den "geheimen Verführern" : kritische Analysen zur unterschwelligen Wahrnehmung und Beeinflussung
Brand, Horst W. - 1978
Persistent link: https://www.econbiz.de/10000067280
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Advertising psychology and research : an introductory book
Lucas, Darrell B.; Britt, Steuart H. - 1950
Persistent link: https://www.econbiz.de/10000038180
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Visual metaphor in advertising : is the persuasive effect attributable to visual argumentation or metaphorical rheotoric?
Jeong, Se-Hoon - In: Journal of marketing communications 14 (2008) 1, pp. 59-73
Persistent link: https://www.econbiz.de/10003737760
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Targeting a minority without alienating the majority : advertising to gays and lesbians in mainstream media
Oakenfull, Gillian K.; McCarthy, Michael S.; Greenlee, … - In: Journal of advertising research 48 (2008) 2, pp. 191-198
Persistent link: https://www.econbiz.de/10003742651
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The psychology of advertising : [a simple exposition of the principles of psychology in their relation to successful advertising]
Scott, Walter Dill - 1978 - 5. ed.; [Nachdr. d. Ausg.] Boston 1913
Persistent link: https://www.econbiz.de/10002786612
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The spacing effects of multiple exposures on memory: implications for advertising scheduling
Sawyer, Alan G.; Noel, Hayden; Janiszewski, Chris - In: Journal of advertising research 49 (2009) 2, pp. 193-197
Persistent link: https://www.econbiz.de/10003860566
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Reaching the model minority : ethnic differences in responding to culturally embedded targeted- and non-targeted advertisements
Appiah, Osei; Liu, Yung-I - In: Journal of current issues and research in advertising : … 31 (2009) 1, pp. 27-41
Persistent link: https://www.econbiz.de/10003862202