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Turner blazes a trail for audience targeting on television with operations research and advanced analytics
Carbajal, José Antonio; Williams, Peter; Popescu, Andreea - In: INFORMS journal on applied analytics 49 (2019) 1, pp. 64-89
Persistent link: https://www.econbiz.de/10012024050
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Vergleichende Wahrnehmungsanalyse TV-relevanter Sponsoren
Weber, Peter; Schläfer, Josephine - In: Eye Tracking in der Sport- und Veranstaltungsbranche, (pp. 89-94). 2019
Persistent link: https://www.econbiz.de/10011997826
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The effectiveness of advertising embedded in televised sport programming : how team performance influences attitude formation
Lee, Minkyo; Potter, Robert F.; Lim, Choong Hoon; … - In: Sport marketing quarterly : preferred journal of the … 27 (2018) 4, pp. 221-235
Persistent link: https://www.econbiz.de/10012000628
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The impact of brand-event fit in virtual advertising on sport television viewers’ brand attitudes
Park, Sangchul; Inoue, Yuhei - In: Sport marketing quarterly : preferred journal of the … 27 (2018) 4, pp. 250-263
Persistent link: https://www.econbiz.de/10012000633
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Advertising and brand attitudes : evidence from 575 brands over five years
Du, Rex Yuxing; Joo, Mingyu; Wilbur, Kenneth C. - In: Quantitative marketing and economics : QME 17 (2019) 3, pp. 257-323
Persistent link: https://www.econbiz.de/10012098690
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Newspapers in times of low advertising revenues
Angelucci, Charles; Cagé, Julia - In: American economic journal : a journal of the American … 11 (2019) 3, pp. 319-364
Persistent link: https://www.econbiz.de/10012100400
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How Amazon will revolutionize the future of television advertising
Lipsman, Andrew - In: Journal of advertising research 59 (2019) 3, pp. 259-262
Persistent link: https://www.econbiz.de/10012118860
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Best measures of attention to creative tactics in TV advertising : when do attention-getting devices capture or reduce attention?
Bellman, Steven; Nenycz-Thiel, Magda; Kennedy, Rachel; … - In: Journal of advertising research 59 (2019) 3, pp. 295-311
Persistent link: https://www.econbiz.de/10012118864
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The impact of rational, emotional, and physiological advertising images on purchase intention : how TV ads influence brand memory
Young, Charles; Gillespie, Brian; Otto, Christian - In: Journal of advertising research 59 (2019) 3, pp. 329-341
Persistent link: https://www.econbiz.de/10012118868